Want More Clients?
Are you engaging the right people at the right time with the right message? Do your prospects see that you understand their problems and that you have solutions? Why should they choose to work with you?
When a new prospect learns about you, what’s going on in her/his mind while he/she “kicks this around”?
“Am I ready to bare my soul to a coach?”
“Can a coach really help me?”
“Can I afford to hire a coach?”
Answer these questions first, by choosing your target audience carefully. Tell a compelling story that demonstrates your understanding of their most critical challenges. Create value and build trust by sharing critical insights into issues of importance to them.
Focusing on the emotional pain of your prospect and the solutions for them helps them know, like and trust you.