How Will You, or Your Prospect, Choose a Coach?

Dennis Hooper  understands employees, relationships and how people work together. In large organizations, and in small ones. His experience includes 30 years in large company HR management and 5 years with his own small business. All that has prepared him for 10 years (so far) of leadership coaching. And he has several certifications to back that up.

Dennis knows what he’s talking about when it comes to selecting a coach. That’s what we’ll explore this week. For many business people, deciding to hire a coach in the first place is difficult. If you’re a coach, you know how much people agonize over the decision. Dennis’s article could often be a valuable resource for you to offer your prospects. 

If you’re not a coach you may be, or perhaps should be, considering hiring a coach. I recommend it! Here’s an article I wrote a  couple of years ago about that. Then if you so desire, you can check out Dennis’ article to consider how to select a coach.


In making this decision, people ask:

  • How will a coach help me get better results?
  • How much sensitive and personal information must I divulge to a coach?
  • What if I find I don’t trust the coach I hire?
  • How much will a coach cost?

When someone has found answers to those questions, how will he or she decide what coach to hire? Even if some questions remain less than fully answered, one might decide (rightly I believe) that a coach will help clear things up. Any coach will be happy to talk with you before you hire him or her.


In his excellent examination of the important considerations in selecting a coach, Dennis discusses five issues to explore:

  • References
  • Competence
  • Desire to serve
  • Commitment
  • Chemistry

For each he talks about why the factor is important and how to learn what you need to know about your candidates.


Enjoy Dennis’ article. I hope you find it valuable.

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