Have you started a business? Applied for a job? Do you plan any of these?

Have you struggled to find the financial backing you needed to get the business “kicked off?” Many, if not most, entrepreneurs have stumbled on this block.

Alex Sanfilippo, (Creating a Brand podcasts), recently interviewed Suneel Gupta, who talks about his recently published book Backable.

Alex Sanfilippo who recently published book Backable

In the beginning of the conversation with Alex, Suneel describes his extensive research. He talked with many well-known people. How did they become “backable”? What’s the unique story they told, or personality trait, that caused people to write a big check?

He says he wrote the book because the question was burning in his mind. He says, “I’m not backable. I look too young. I’m a serious introvert. Etc.” And he wanted funding for his business. He says he felt confident of his qualifications, but he’d been rejected by several prospective employers and investors. So he felt a need to answer this for himself,