What is Delegating a Task and How to do it Effectively?

What is Delegating a Task?

Delegating a task is much than instructing someone to do something. In delegating a task, you aim to inspire the best performance your team members have in them.

To attract that best performance, you must be an encourager, a teacher, and a coach. Your team members must know they have your support and that you trust them to do their best work.

Why is it Important?

Effective delegation is important because, through your leadership, you can produce multiples of what you can with your own direct effort. Delegation is one of the most effective tools you have to do this.

Why Managers Fail to Delegate

First, let’s make a clear distinction. Leaders are much more than managers. Managers concern themselves with things – budgets, tasks, tools, etc. Leaders must manage some of those things, but their primary concern is with people. People respond very poorly when they’re treated like things.

From that distinction, it should be clear that the the two roles need very different skills. Managers manipulate things and command certain actions, as with a computer. Leaders give their teams an example to follow in the way they approach and address a task. They may or may not have the skills they expect of their team.

Managers fail to delegate because:

  • They don’t trust people to do the right thing.
  • They don’t trust their capability to communicate what they want done.
  • They operate with the belief that “If I want it done right, I have to do it myself.” A very short-sighted attitude!

We must understand that the leader’s task is different from the work they expect from their team members. Often, the best leaders know little or nothing about the “nuts and bolts” of their team’s work. They know very well the result they want but hire experts in the detail work that achieves that result, and they trust them to do it.

Think about the most effective leaders of great conglomerate corporations. Do you think they know how to produce the products and services the company sells? Of course not! Yet, they lead teams of thousands to great success.

They do this in part by delegating areas of responsibility to department heads, who delegate details of the department’s responsibilities to team leaders, who delegate tasks to their team members. Depending on the mission’s complexity, there may be more layers than this, but you can see the pattern.

How to Delegate Tasks Effectively

To delegate tasks effectively, a leader must:

  • Be sure the assignment is clearly understood by the person responsible for it. Get them to feed back what they understand about their responsibility.
  • Encourage and answer any questions about what they’re to do.
  • Provide the resources they need to achieve the desired result.
  • Establish a schedule for monitoring progress – depending on the task’s complexity and length or term, it could be hourly, daily, weekly, or even longer intervals.
  • Make clear your readiness to discuss or answer questions about the task
  • Walk away! This may be the most important step and, for some, the most difficult. “Looking over people’s shoulders” is the surest way to tell them you don’t trust them. People who are not trusted quickly learn not to trust themselves, and they do inferior work. Or, if they recognize what’s happening and have the necessary self-confidence, they leave.

Happy leadership!

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording. 

Let’s Talk!

What’s your leadership style? Do you have a clear sense of how your team members view their relationships with you? Would you like to share your experience(s) with leadership? I’d love to hear from you. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what they do to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

4 Actionable Tips to Become Successful Entrepreneurs

As independent business people, entrepreneurs work to satisfy the needs and wants of their customers, rather than those of a boss who pays them Their customers are their “bosses”.

Some independent business people aren’t entrepreneurs, though.

Want to set yourself apart from those who just sell what others are selling? Read on for tips to become a successful entrepreneur.

Lady’s broad-brim hat – Will it fit in the box? credit Pixabay.com

Brief Intro about Entrepreneurship and the Successful Entrepreneur

First, let’s identify the difference between an entrepreneur and other business people.

Many business people set themselves up in a competitive business selling what others are selling. They strive to differentiate themselves by offering a lower price than their competitors. Or, they compete by offering better service or product quality. Those who compete that way can sometimes hit on a unique combination of those features. They may be moderately successful with that style of competition. However, they’re usually trying to convince someone else’s customers to buy what they’re selling.

An entrepreneur identifies a gap in a market or even an entirely new market. When they find the solution to customers’ needs in that market, they have it all to themselves. They generate new business, new customers, rather than competing for someone else’s existing customers.

As in so many aspects of success, a big part of this is mindset. If you’re thinking “inside the box” – thinking like everyone else – you’re unlikely to find a revolutionary new business. Think outside the box – look in obscure places and markets – and who knows what might happen?!

A little further along, we’ll list some tips to become a successful entrepreneur.

Why Follow These Tips?

If you decide you’re going to sell shoes, or cars, or service air conditioners, you’ll be competing with others. Unless you’re in a remote area (likely without many shoe, or car, or air conditioner customers), you’ll be competing with others doing the same thing. Your only hopes for attracting customers are:

  1. Offering unique shoes, cars, servicing a different type of air conditioner
  1. Offering lower prices than others in your business.
  1. Offering a unique service in connection with what you sell. Find some twist on the business no one else has thought of or is offering.

With options 1 and 2, you’re not creating a new business. You’re trying to lure the same customers as everyone else offering that you do.

With the third option, you’d be getting entrepreneurial. If you’re offering something the 

competitors are unable o\r unwilling to offer, you’ve created a new niche in the market.

 

Tips to Become a Successful Entrepreneur

To illustrate the points I’ll list below, I’ll tell a story. My friend and his wife visited a very high-end millinery (hat shop). Linda, the proprietress, made and sold unique ladies’ hats. Every hat came with a hatbox. 

Since many of the hats had very broad brims, they didn’t fit in the boxes she could buy when she started her business. In a conversation with Linda, my friends learned this story. 

She had talked with her box supplier and asked about making larger boxes. He said his die-cutter for large boxes had broken down and not been repaired due to low demand for the large boxes. She asked him what it would cost to fix the die-cutter. A few hundred dollars was the answer. Linda offered to pay for that.

So they fixed the die-cutter. Linda got her large hatboxes. The box supplier found that large hats had become more popular, and providing boxes for them was a lucrative new line of business for him. He declined not to charge Linda for the machine repair.

Everybody won! Linda got her boxes so she could enjoy the expanded hat business. Her customers enjoyed the convenience of having a storage place for their big hats. The box supplier found a new line of business he didn’t think was there. And all because Linda took the initiative and offered to pay for the machine repair. As a bonus, in the end, she didn’t have to pay for it.

What are the takeaways from this story? The tips for entrepreneurs to be successful?

  • Be observant. If you or your customers have a need that’s not being met, probably you’re not alone. Solving your problem may lead to a whole new business.
  • Be ready to step up and take action. Without Linda’s offer to fix the die-cutting machine, none of this would have happened. The box supplier also was ready to move at Linda’s suggestion.
  • Listen open-mindedly to your customers and clients. Are they crying out for something you and others can’t supply? There’s likely an opportunity there.
  • If you’re in a competitive business, look for unique ways to serve your customers. Do something no one else is doing.

Entrepreneurs have the potential to be more successful financially than those who compete to sell what others are selling. They also find their work more personally fulfilling. I wish you great success as an entrepreneur.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every business day.  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or in a recording you can access on your time. 

Let’s Talk!

How’s the teamwork in your organization? Do the teams have the tools they need? Want to talk about it? Reply to this message or click here if you’d like to chat by Zoom or on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’shttps://smartmoneynetwork.net/what-are-the-most-important-questions-to-ask-your-business-coach-before-hiring-them/. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on December 7, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

Importance of Leadership in the Business World – Published 26 October 2021.

What Can a Family Business Coach Do for You? – Published 19 October 2021

Why Effective Leadership Starts With Good Communication – Published 12 October 2021

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’shttps://smartmoneynetwork.net/what-are-the-most-important-questions-to-ask-your-business-coach-before-hiring-them/. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on December 7, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

Importance of Leadership in the Business World – Published 26 October 2021.

What Can a Family Business Coach Do for You? – Published 19 October 2021

Why Effective Leadership Starts With Good Communication – Published 12 October 2021

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Blog Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Importance of Leadership in the Business World

How Do You Define Leadership?

Leadership consists of the skills that encourage people to want to do the right thing. When they’ve finished doing something right, they and the leader celebrate. Celebrating such a win inspires everyone to do more of the right thing.

Something we should clearly understand is that a leader is much more than a manager. Certain managerial skills are part of leadership, but managing is more about things than people. Leaders who try to manage their teams are treating the people like things. Very ineffective!

How To Apply Leadership in the Business World

Leaders must understand, possess and apply certain traits and skills. 

Small business group paying close attention to their leader – credit  Mapbox on Unsplash

First, of course, they must exhibit integrity. This means saying what they’ll do, then doing what they say. An important distinction here is what to do if they can’t keep a promise. If a leader says they’ll do X by Y (time), and circumstances make it impossible, they must explain that as soon as they realize it. Then they take any action they can to mitigate the impact of the failure to meet their original intention.

Each member of a team must do this as well. If anyone fails in that integrity, the leader must immediately coach the team member on the importance of integrity by everyone. They must do this coaching privately. An important leadership tenet is: Praise publicly and criticize privately.

Knowing and taking an interest in team members’ lives is important in leadership. Everyone on the team must feel the leaders’ interest in their personal well-being. Imparting that feeling to each member helps make them feel that they are part of something larger than themselves.

Other characteristics of importance in leadership are:

  • Excellent communication skills.
  • Empowerment – letting people run with a task. Micro-management is the antithesis of empowerment.
  • Decisiveness – make decisions quickly and change them slowly.
  • Charisma – good leaders are enjoyable to be around.

 Significance of Leadership

Here, I’ll again resort to the sports analogy. 

Put a group of talented football or hockey players together and send them out onto the field or ice. Without leadership, how well would they likely fare in their competitions?

Probably one of the players would emerge as the leader. However, would they be able to see the “big picture” from their perspective, immersed in the play-by-play action? It would be a rare individual who could do that.

Business teams are in many ways analogous to sports teams. Talent is important. Competent direction, coordination and encouragement can double or triple its effectiveness.; 

Functions of Leadership

The role of leadership can be summed up in one function. Leadership is about enabling teams of people to accomplish more than the sum of what they could do if they worked independently of each other. 1+1=2, or 3.

There are many skills and traits that leaders use to make this happen. We’ve touched on some of the most important of those.

Leaders make the difference in teams’ performance!

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording.

Let’s Talk!

What skills and traits do you find to be the most important in leadership? Would you like to share your experience(s) with good or not-so-good leaders? I’d love to hear from you. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what they do to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

What Can a Family Business Coach Do for You?

What is a Family Business Coach?

Family businesses are unique. You work with the same people you eat with, sleep with, and relate to in your personal life. 

How do you conduct a professional relationship in one setting and a familial one in another? It can be a delicate balance. 

A family business coach understands the issues in this balance. They can help you, and your partners/family members, compartmentalize these roles while blending them.

Like any coach, their main role is to open your, and your partners’, eyes to the things you don’t see from the inside.

https://images.unsplash.com/photo-1531545514256-b1400bc00f31?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=774&q=80

How a Family Business Coach Can Help You

In your family and in your business, issues arise. 

It’s important to do your best to avoid having business issues affect your relationships with family members.

You also want to avoid having home life issues affect your business relationships to the detriment of business results.

Your family business coach must be your trusted confidant for both sides of this. They can help you see ways to keep these issues from spilling over to where they don’t belong.

What Does Family Business Coaching Do?

As with all coaches, a family business coach only does one thing. That is to help you see what you can’t see from the inside. You’re looking at the trees – the coach will look at the forest and help you see that view.

Good coaches simply ask questions, listen to the answers, and suggest better ways for you to view certain things. Their role ends there; they don’t do anything for you except that. Of course, you’re likely to be resistant to taking a different view than has been your habit.  They’ll likely work with you at some length to help you see how to resolve whatever issues are troubling you. They’ll help you and your partners see how you could deal with something differently to improve the results of your family relationships and your business relationships and performance.

Benefits of Hiring a Family Business Coach

It’s very difficult for most people to avoid some carryover when you live and work with the same people.

Since it may be very hard for you and your partners to see how to avoid that, coaching can be a great help in your family and your family business.

I wish you the greatest success in your family life and in your business. I recommend you consider hiring a coach to help you smooth the way for both roles.

What is Business Coaching? The Definitive Guide

How Will A Coach Help Your Business?

Coaching in sports is visible. You can see how a coach helps a golfer or a basketball team get to the top of their game. What is coaching in business? That seems a little different, doesn’t it?

Continue reading to learn how the coaching concept applies in business!

https://images.unsplash.com/photo-1516880711640-ef7db81be3e1?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=1500&q=80

What is Business Coaching?

A business coach, like a sports coach, is your trusted partner. A coach sees things you can’t see. When a golfer is consistently pulling the ball left of the target, he or she may not understand what they’re doing to make that happen. The coach can see the little change in grip or backswing that’s causing the ball to go left. The golfer can’t see it until the coach points it out.

If you’re continually losing sales at the 11th hour, or you have trouble communicating with a member of your team, you may not see what the issue is. Your coach, looking from the outside, can analyze what you’re doing and help you with a solution.

What Does a Business Coach Do?

What is business coaching?

Analyzing what you are doing is what business coaching is about. Except for that, a business coach doesn’t really do anything, 

The coach then helps you see how to do what you do more effectively. One of a coach’s key skills is to present this new idea to you in a way that is not threatening to you, The new idea may well challenge your usual way of being and you must be receptive to that.

We’re creatures of habit. We do things in patterns. Helping you break a pattern that’s not serving you well is what your coach is there to do.

The coach’s only “doing” is to help you do better.

Why Do You Need Business Coaching?

You need a business coach to help you see what you’re blind to.

How many times have you driven to your office, and can’t remember anything you saw along the way? Or been on a highway listening to an audiobook, or deep in thought about an issue in your life, and missed an exit you needed to take?

These are examples of things you can’t, or don’t, see, Your coach may not help you be more observant when you drive to work. Business coaching is what will help you break the pattern of how you conduct a sales conversation or communicate with that team member.

 

Types of Business Coaches

Business coaches usually have a specialty they are especially skilled and observant about. 

There are:

  • Sales coaches.
  • Team-building coaches.
  • Marketing coaches.
  • Communication coaches.
  • Social media coaches – sometimes specialized.in LinkedIn, Facebook or another platform.
  • Public speaking coaches.
  • Coaches for specific software applications, such as Zoom or Constant Contact.
  • Financial analysis coaches.
  • Etc., etc.

You get the idea. Business coaching is what you decide it should be! You can find a coach to help you with literally any specialized area of business.

Difference Between a Business Coach and a Consultant

Business coaching is what helps you do something, or do it better.

Business consulting is doing something for you. Perhaps the consultant leads your sales team. Or they manage a big construction project.

A coach works to help you or your business perform well. A consultant works in your business to perform a task.

Who needs a coach? Everyone needs a coach if they want to excel at what they do. 

Have you ever seen a champion in any sport without a coach? You never will!  They’ll likely have several coaches for different specific skills.

You’ll never see an industry-leading business or business leader without a coach, either! They also will likely have several coaches.

Collapse of Christianity?

Religious beliefs and habits are among the things we might have thought were at least firmly rooted in society, if not permanent.

Seems the only thing thing that’s permanent is change. Here’s a writer who’s found sound evidence that Christian norms are among the things changing.

https://images.unsplash.com/photo-1541285111807-093b9025e0ad?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&ixlib=rb-1.2.1&auto=format&fit=crop&w=1500&q=80

I should say at the outset that I find evidence of a higher power, or “ordering force”. However, I’m not affiliated with any religious faith or organization. I’m also not inclined to accept any belief or idea on blind faith. In my research, I find there are more people than I’d have believed with a similar approach to mine.

Of the people who attend church and profess Christianity, seems to me only a few live lives in literal harmony with Christian teachings. Many people don’t “practice what they preach”, in religion as well as other facets of life. How many church-goers do you know who cheat on their spouses, pad expense accounts, or engage in other practices that God would disapprove of?

People who practice their religions (Christian or otherwise) thoughtfully and carefully seem to me to be those who live integrous lives generally. Those who attend church and disregard other religious teachings during the week are those who bear watching carefully in any interaction I have with them.

According to David Gamble, the number of people in the U.S. who label themselves Christian has recently dropped below 50%  of the population. This has declined by about 20 percentage points in the last 20 years. Those who truly practice Christianity would be an even lower percentage.

He also found that the percentage of people professing belief in God, the Bible and other religious teachings has dropped from around 86% to 41% in a recent survey. As you might surmise, these trends are most prevalent among younger people.

David identifies several factors in the decline of active participation in Christian activities.

  • The political divide – The church’s participation in political argument turns many people off and they leave the church. 
  • Ethics failures – The exposure of sexual abuse by church officials, as well as other unethical behaviors, turn many people off to organized religion.
  • Inconsistency in teaching – Many people are bothered by the church’s open hostility to the gay community while condoning other lifestyles the Bible disapproves of.
  • Anti-intellectualism in the church – The church’s complete rejection of evolutionary theory and other scientifically supported ideas troubles many. Anti-vaxxers and anti-maskers in some religious communities turn many people off. 

The percentage of people who attend church and participate in active religious practices is definitely declining. Nonetheless, it seems to me (and to David) that there will always be a core of believers who follow organized Christian tenets. It’s not clear how many of the disenchanted who’ve left the church continue religious activities privately. I know some who do, and I’m sure they’re not alone.

We see fewer churches and other evidence of Christianity and other religions. Nonetheless, I don’t see organized religion, Christianity in particular, going away any time soon.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 7:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Probably I’ve touched a “hot button” here for many people. Want to contribute your thoughts? Let’s talk about that!  Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Opioid Addiction Leads to Cannabis

Cannabis (marijuana) is becoming a mainstream industry. Entrepreneurs are finding new wrinkles in the business.

My grandson is pursuing a career in medical marijuana, so. stories like this fascinate me.

Read about the wrinkles Ryan Ansin, Keith Cooper and Jayne Vining are bringing to the marijuana business.

two persons surrounded by cannabis that may leads to Opioid Addiction

Here’s a company that capitalized on space made available by the closing of a shoe factory. They turned it into an indoor cannabis lab. The company produces 50+ varieties of marijuana. More than 200 market-ready products are manufactured from that marijuana. These products meet the wants and needs of a wide range of recreational and medical users.

The saga of how they developed this business is fascinating. Massachusetts approved marijuana for medical purposes in 2012 and for recreational use in 2016. Nonetheless, the hoops G. Ryan Ansin and CEO Keith Cooper had to jump through were many and complicated.

Jayne Vining founded a not-for-profit organization in 2010. After her daughter died of an opioid addiction she redirected the foundation’s purpose to medical marijuana. Her thought was that cannabis could be a non-addictive replacement to aid in addiction recovery.

Ansin convinced Vining to join him in his venture to not only sell marijuana but to grow it as well. He raised $50 million from angel investors. Then he spent 3 years renovating the old shoe factory to grow cannabis. A side benefit is that it became a center for the post-industrial revival of Fitchburg, the Boston suburb where the old factory is located. In 2017 Ansin brought in Keith Cooper as CEO. Cooper is a veteran CEO from many start-ups.

Revolutionary Labs is positioning itself to expand to other states as regulations change. They also hope to provide the pattern for others to grow marijuana efficiently.

This is a very complex story with many moving parts. Ansin says, “We’re building the plane while flying it.” I encourage you to read the details here.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 7:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

What do you think of the concept of making marijuana generally available – for medical, and/or recreational use? Let’s talk about that!  Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Making Your Brain Younger!

Think the brain damage from a serious drug addiction is permanent? 

Here’s a guy who not only kicked the addiction. He became a neuroscientist. He has some valuable advice for us to help us improve our brain health, as he did.

https://images.unsplash.com/photo-1559757148-5c350d0d3c56?ixid=MnwxMjA3fDB8MHxzZWFyY2h8OXx8YnJhaW4lMjBhZ2UlMjBpbmRpY2F0b3JzfGVufDB8fDB8fA%3D%3D&ixlib=rb-1.2.1&auto=format&fit=crop&w=500&q=60

Brian Pennie kicked a heroin addiction and made his brain 10 years younger!

From Age 20 to age 35, Brian was consumed with a heroin addiction. His brain had developed into an anxiety machine. He points out that whatever we focus our minds on shapes our brains.

In October 2013, he experienced a horrible night and woke up to the fact that his brain could be re-shaped in a direction he chose. He doesn’t describe the “horrible night” in detail.

At that time he connected with the Whelan Lab at Trinity College Institute of Neuroscience in Dublin, Ireland. They calculate brain-predicted age (brainPAD scores) by analyzing the grey matter density of the brain. Brian’s article has some convincing images illustrating this.

From 2013, when he stopped using hard drugs, to 2018, Brian’s predicted brain age decreased to where it was 10 years below his chronological age. Brain age is a predictor of mortality risk, cognitive decline, increased risk of dementia, and quality of physical function.

How did he do this? Therein lies our story.

12 practices Brian used to reshape his brain and its focus:

  • Self-observation is a form of meditation that allows us to thoughtfully observe our thoughts, feelings, and bodily sensations without engaging with them. An example could be a lump in your throat or a tight chest. If you see these sensations as clouds in the sky that you observe from the blue sky around the clouds, you observe them without engaging. 

Brian reports that he still has anxiety feelings. Yet he’s able to observe them without engaging, through self-observation.

  • Seek questions, rather than answers; Brian has a list of 7 questions he asks himself in challenging situations:
  1. What part of this situation is under my control?
  2. What am I constantly avoiding? 
  3. What would my mentors think about this? 
  4. What would tomorrow-me think? 
  5. If I am saying yes to this, what am I saying no to?.
  6. Does this align with my values? 
  7. What’s the worst that’ll happen if I attempt this? 

He says these questions help him sort out his life when he feels stuck.

  • Remove (or reduce) “emotional hijackings”. Daniel Goleman defines these as the situation where your amygdala – the fear center of your brain – screams like a siren.
  • Focus on the present moment.
  • Tighten up sleep routines. He has several specific recommendations in this area.
  • Limit alcohol consumption.
  • Feed your brain with good quality brain food. Become a student of life and develop a growth mindset.
  • Use challenges as fuel for growth.
  • Lean toward your fears.
  • Life it up – bring joy, energy, and present moment awareness into encounters with others.
  • Listen to your heart.
  • Write a new story.

Some things he learned to avoid:

  • Difficult people.
  • Negative news.
  • Social media.

Brian discusses several of these points in significant detail. I recommend you read his article to get the full benefit;

Brian’s Takeaway from His Experience

What we repeatedly do defines our lives. These habitual behaviors determine how we think and feel, as well as affecting our outside world. Neuroscience shows these actions also change the shape of our brains.

When we bring positive habits into our lives, we change the age of our brains. We live longer, reduce the risk of dementia and cognitive decline, and we have superior physical function over those with an “older brain.”

When we change our habits, we change our brains. When we change our brains, we change our lives.

What would you do if you had a second chance at life? Having escaped from the depths of heroin addiction, Brian decided to design a program to show people how he did it. His FREE program is available here.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 7:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Want to talk about Brian Pennie’s experience and what it might mean for you or someone in your life? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Kids Say The Darndest Things!

Those of you with a few years behind you may remember a show from a little over 20 years ago, hosted by Art Linkletter, titled Kids Say the Darndest Things.

And they do. 

In a teacher conference, Michael Thompson and his wife received a glowing report on their 6-year-old son Liam. They decided to pay more attention to Liam’s philosophical tidbits.

Read on for some examples.

Here’s the story. It follows a theme similar to the old Art Linkletter show.

Michael Thompson relates several examples of his son’s beautifully stated Liam-isms.

I won’t complicate the story with more of my musing. I’ll just suggest that you take to heart the simple wisdom of Liam Thompson. Your own young son or daughter probably has some unique insights as well. It may unclutter a beautifully simple idea or several. Paying attention can be instructive.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 15-minute motivational call every Thursday (recently changed from daily).  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Enjoy the simple wisdom of children? Check out Michael Thompson’s story. Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on September 4, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

Is That Guy Complaining? What’s Your Reaction? – Published 26 July 2021.

How Do You Start Your Day? – Published 19 July 2021

Are You Poisoning Your Brain? – Published 12 July 2021

 

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

How Do You Start Your Day?

If you follow any self-help advice, you’ve surely found lots of suggestions for morning routines. How you start your day has a huge effect on how you feel for the entire day. And how productive you are. 

Ideally for most people, preparation for this morning began last night!

Much of what’s been said about morning routines would have you believe everyone should follow a fixed set of rules. I may have even been a little guilty of that myself.

As with most things in life, one size doesn’t fit all. Read on for some unique approaches to starting one’s day. Maybe one of them resonates with you. I think the most important thing is that you have a morning routine. Waking up wondering what you should do first seldom works out well.

Read on for some unique morning routines.

an image of lemon tea as way on how you start your day

Katie E. Lawrence owns Masterpieces in Progress and is studying Human Sciences at Auburn University. She’s identified six unique morning routines that fly in the face of conventional wisdom from many coaches.

Ed Catmull reads the news over breakfast. I do too, but my breakfast is after 2-3 hours of work and an exercise routine. In his case it’s first thing in the morning. Most coaches recommend no early morning input other than pure inspirational stuff. Apparently it works for him.

Oprah Winfrey spends much more time and energy on spiritual input than many. For her that’s extremely important and beneficial. I too find a spiritual connection very important, though I’m not religious, and have a little more varied approach to mornings.

Mark Cuban reads email as part of his jumping right into business when he wakes up. Very unusual, and again quite different from most recommendations. Works for him!

Mark Sisson reads and works crossword puzzles! Crossword puzzles and reading are very important for me too. I do most of that sort of thing in the evening. Crossword puzzles are pure recreation for me, though I’m sure there’s some value in the mental exercise.

Most of these routines are quite different from what most coaches would prescribe as ideal. Perhaps one of these ideas resonates with you. Or perhaps you follow convention more. Whatever gives you an energy boost so you can start work with enthusiasm, intention and commitment is what you should do.

The only advice I’ve never heard of is to get up and wonder “What should I do first?”

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

What’s your scheme for getting started in the morning? Conventional, or not so much? Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!