Why Effective Leadership Starts With Good Communication

No man is an island! This is why good communication is vital in leadership.

Business is done through interaction between people. To interact with other people, you must communicate with them in one way or another. 

Read on to learn how good communication makes business happen.

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It would be hard to overstate the importance of effective communication in good leadership.

Why Is Good Communication Important in Leadership?

As a business leader, you communicate with many people. Depending on your exact role, you may interact with some of all of these, or others:

  • Customers.
  • Clients.
  • Team members.
  • Suppiers.
  • Upper management.
  • Service providers (internal or external),

To keep the business humming, the quality of your communication with these people is vital. You must receive and send information accurately. 

To do that you must listen intently. If a message you receive is unclear, request clarification. The messages you send should be unambiguous and easy to understand. 

During these interchanges, you should be building camaraderie with all of the people you interact with.

Your collaboration with all of these people is critical to the success of your business. Good communication is fundamental for your leadership to produce good results.

Facts About Communication for Leaders 

Effective communication is precise – unambiguous. The leader and every participant in the exchange must communicate accurately,

When you receive a message, look for ways you can interpret it. If it’s possible to interpret it in more than one way, discuss it with the sender so you are certain you both understand it the same way.

When you compose or speak a message, consider whether the receiver could interpret it in other ways than what you intend. If necessary, rephrase it to make the meaning impossible to misinterpret. When you speak a message face to face be sure the receiver receives the same message you intend to send.

The Importance of Leadership Communication

As a leader and a good communicator, most of your interaction is likely to be with your team members. All of what I’ve outlined applies here.

Good communication in your team leadership seeks to build camaraderie within your team. When you must criticize them, do it in a way that helps them improve. Strive to never make them feel unappreciated.

Tips to Improve Your Leadership Communication

With team members, good leadership communication should seek to build team spirit. You want to help each member feel like part of something grander than themselves. 

Listen with the intent to understand what you’re hearing, rather than to plan a reply.

Speak with the intent to help others understand clearly what you intend to communicate.

Strive to build team spirit and camaraderie with all your communication.

The Cost of Poor Leadership Communication

Considering what we’ve already discussed, the negative results of poor communication should be clear. As clear as are the positive results of good leadership communication.

The greatest cost of poor communication comes from its receiver understanding something different than the sender intended. This may come from inattentive listening or from ambiguous communication by the sender. Poor decision-making and misdirected efforts can result. Both are wastes of time and other resources. Left uncorrected, they can result in failure to meet deadlines and in poor quality production.

If a team member sends you a message that you misinterpret, that could lead you to make an incorrect decision.

If a team member misinterprets a message from you, they might spend hours or days working for a different result than you intended.

Allowing team members to function in isolation, or to feel like they’re functioning in isolation, results in poor teamwork. A good team produces results equal to much more than the sum of the individual members’ efforts if they worked alone. That multiplication can be lost if the team members are, or feel, isolated.

Keep everyone pulling in the same direction like a team of horses pulling a heavy wagon. When they work together, they can pull a tremendous load. If they work independently, they’re much less effective.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording. 

Let’s Talk!

Leadership is an important coaching topic, and vital to doing good business. Want to add your thoughts on leadership? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them. (Even if you can find these people by yourself, it will take hours away from your work with your current clients.)
  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

What is Business Coaching? The Definitive Guide

How Will A Coach Help Your Business?

Coaching in sports is visible. You can see how a coach helps a golfer or a basketball team get to the top of their game. What is coaching in business? That seems a little different, doesn’t it?

Continue reading to learn how the coaching concept applies in business!

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What is Business Coaching?

A business coach, like a sports coach, is your trusted partner. A coach sees things you can’t see. When a golfer is consistently pulling the ball left of the target, he or she may not understand what they’re doing to make that happen. The coach can see the little change in grip or backswing that’s causing the ball to go left. The golfer can’t see it until the coach points it out.

If you’re continually losing sales at the 11th hour, or you have trouble communicating with a member of your team, you may not see what the issue is. Your coach, looking from the outside, can analyze what you’re doing and help you with a solution.

What Does a Business Coach Do?

What is business coaching?

Analyzing what you are doing is what business coaching is about. Except for that, a business coach doesn’t really do anything, 

The coach then helps you see how to do what you do more effectively. One of a coach’s key skills is to present this new idea to you in a way that is not threatening to you, The new idea may well challenge your usual way of being and you must be receptive to that.

We’re creatures of habit. We do things in patterns. Helping you break a pattern that’s not serving you well is what your coach is there to do.

The coach’s only “doing” is to help you do better.

Why Do You Need Business Coaching?

You need a business coach to help you see what you’re blind to.

How many times have you driven to your office, and can’t remember anything you saw along the way? Or been on a highway listening to an audiobook, or deep in thought about an issue in your life, and missed an exit you needed to take?

These are examples of things you can’t, or don’t, see, Your coach may not help you be more observant when you drive to work. Business coaching is what will help you break the pattern of how you conduct a sales conversation or communicate with that team member.

 

Types of Business Coaches

Business coaches usually have a specialty they are especially skilled and observant about. 

There are:

  • Sales coaches.
  • Team-building coaches.
  • Marketing coaches.
  • Communication coaches.
  • Social media coaches – sometimes specialized.in LinkedIn, Facebook or another platform.
  • Public speaking coaches.
  • Coaches for specific software applications, such as Zoom or Constant Contact.
  • Financial analysis coaches.
  • Etc., etc.

You get the idea. Business coaching is what you decide it should be! You can find a coach to help you with literally any specialized area of business.

Difference Between a Business Coach and a Consultant

Business coaching is what helps you do something, or do it better.

Business consulting is doing something for you. Perhaps the consultant leads your sales team. Or they manage a big construction project.

A coach works to help you or your business perform well. A consultant works in your business to perform a task.

Who needs a coach? Everyone needs a coach if they want to excel at what they do. 

Have you ever seen a champion in any sport without a coach? You never will!  They’ll likely have several coaches for different specific skills.

You’ll never see an industry-leading business or business leader without a coach, either! They also will likely have several coaches.

What are The Most Important Questions to Ask your Business Coach Before Hiring Them?

Hiring a business coach is a BIG decision! Here, we’ll suggest some questions to ask a business coach to find out if he or she is the right coach for you.

Are you a coach? This list is a valuable resource you can offer your prospects to add value for them as they consider hiring you.

What are the Most Important Questions to Ask your Business Coach Before Hiring Them?

What Does a Business Coach Do?

A coach can help you make progress when you’re stuck. Even when you feel everything is good – you have clients, you’re making money…you have untapped potential! 

A coach will help you make improvements in your business and life. They won’t do anything for you except open your eyes. You’ll be the one doing.

Wherever you are in your life and business, you can’t see the forest for the trees! A coach can bring things to light for you that you are completely blind to.

A business coach will focus on the business aspect of your life. Yet a good coach will help you see new possibilities in all aspects of YOU. Your business is part – a BIG part – of your life. You should consider it one of the things that make your life what it is – good or not so good. 

Though business is important, so are your family, your finances, your health, your spirituality, your relationships, etc. All these parts of your life must be in balance for you to be a fully functional human being. A good business coach – like any coach – will help you achieve this balance while primarily focusing on their specialty. 

I’ve always maintained that life coaching and business coaching are not so different. While the issues they deal with may differ, the same attitudes and ways of being work in every aspect of your life, including business. Keep in mind that business is done by people! You’re in the people business, everywhere in your life.

Why You Need to Know These Questions

If your coaching relationship is to be effective you and your coach will become partners. Partners trust each other enough to share intimate details with each other. Sometimes your coach will have to work hard to get you to recognize, let alone divulge, some of these details. Some of this may be difficult and painful, but it’s essential.

To enter into a partnership of this depth, you must like and trust this person. The big question is not “How good is this coach?”, but “How good is this coach for me?” If it doesn’t feel right, it probably isn’t.

How does it help you or your business?

First, I’ll refer you to the section above headed What Does a Business Coach Do? 

By helping you see things that have been invisible to you, you can begin to improve those things. 

You can break ineffective or destructive habits. You can replace them with effective and constructive habits.

You can replace relationships that aren’t serving you well with ones that do serve you well.

You can face the fact that you may be spending money in ways that don’t help your business. If you eliminate those expenditures, you’ll have money to fund more effective resources, or to save.

The Most Important Questions to Ask Your Business Coach Before Hiring Them

As I mentioned before you will invite this person to become your trusted partner. There’s a lot you need to know about them. Especially if this is your first coach-hiring experience, you may not get it right the first time. That’s OK – start over!

Here are some of the ways to find out more about your prospective coach.

Check References

No doubt the coach you’re considering will offer references. That’s fine, but what will those references tell you? “This guy or gal does wonderful things for me. My business is thriving because of their help.” Right? 

It’s fine to check out some of these references and testimonials. A better way to see a more balanced view is to go to independent rating sites, such as Yelp, Better Business Bureau, Next Door, etc.

 

Competence Measures

  • Ask your prospective coach for his or her certifications. There are numerous coach training and certification organizations. Examples are International Coaching Federation, Coach Traning Alliance, and many others. Many coaches are affiliated with franchise companies like Focal Point, Strategic Coach, John Maxwell, etc. These companies have their in-house training and certification programs.

Desire to Serve

Businesses survive and grow by providing something of value to their customers and clients in exchange for money. Coaches are no different. In fact, they’re a special case. A good coach lives and breathes helping and supporting his or her clients. That’s the only way they can become the trusted partner you want. 

Get a sense for this trait in conversations with them and from the references you check.

Commitment

This goes hand-in-hand with the desire to serve. They must be as committed to your success as you are. Actually, depending on your mindset at the beginning, part of their work may be to instill that commitment in you.

Again, conversations with them and what you learn from references are the guide in checking this out.

Chemistry

Now that you’ve checked all these things and found satisfactory answers, how does it FEEL? As I pointed out in the beginning of this article, this person, if they’re right, will be a partner with you. You must like and trust them. The fact that someone else found that comfort with them doesn’t mean you will.

Make sure it’s right for you!

All the best in finding the business coach that helps you take your business to the next level…and the next!

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording.

Let’s Talk!

Leadership is an important coaching topic, and vital to doing good business. Want to add your thoughts on leadership? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Find New Joy in Relationships!

In this issue, we return to one of my favorite themes…

Relationships.

Why do I keep doing that? I believe relationships define our lives. There is no more important ingredient in life than joy in relationships.

Here are some ideas for improving this important aspect of your life.

Sean Kernan describes three key ways of improving your relationships.

Lunchtime at the clubhouse in the development where I live affords great people-watching opportunities. A friend and I often have lunch together a few times a week.

One of our regular observations is the rudeness we see at tables of several people. These people apparently choose to be in each other’s company. Yet they spend a majority of their time together paying no attention to each other as they poke away at their electronic devices. 

To me, this says, “I’d rather chat with my friend across town than converse with you, sitting next to me.” If that really is your preference, why not depart the group you’re in and go spend the time with the other friend?

Want to improve your relationships? Here’s a fertile opportunity. Turn off the notifications on your phone, put it in your pocket or purse, and pay rapt attention to the people you’re in physical company with. Save the electronic chatting for later.

As Sean points out we send a steady stream of signals to those around us. If we think carefully about the signals we send, and send better ones, the quality of our relationships will improve.

To me, the cell phone offenses I described are the most common and the most blatant indicators of disrespect.

With that said, here are some other ways you can show respect for those around you. These are the ones Sean focuses on; I’ll bet you and I could sit down for 15 minutes and easily add 100/+ items to the list.

  • Be present! Stand or sit up straight, look the other person in the eye, and pay attention to what they’re saying. Then respond thoughtfully. This says, “I honor and respect you and your ideas.”
  • Put your phone away. I’ve already said more than enough about this.
  • Make space in the world for others. Share space! Take turns! Invite others to save time and steps, especially when it’s no inconvenience to you. Have a basketful in a grocery checkout line, and someone comes along behind you with one loaf of bread? Your delay by inviting them to go ahead will be unnoticeable. If they have to wait for you to check out, they’ll be delayed by several minutes or more. And they’ll be at least a little annoyed by your insensitivity.

If you want a pleasanter, more productive life, it goes without saying that you want better relationships. Here are some excellent ways to accomplish that.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 8:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

I challenge you to make a list of 100 or more ways you can send signals of respect to those you interact with. Let’s talk about that – it’s one of my favorite topics. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Kids Say The Darndest Things!

Those of you with a few years behind you may remember a show from a little over 20 years ago, hosted by Art Linkletter, titled Kids Say the Darndest Things.

And they do. 

In a teacher conference, Michael Thompson and his wife received a glowing report on their 6-year-old son Liam. They decided to pay more attention to Liam’s philosophical tidbits.

Read on for some examples.

Here’s the story. It follows a theme similar to the old Art Linkletter show.

Michael Thompson relates several examples of his son’s beautifully stated Liam-isms.

I won’t complicate the story with more of my musing. I’ll just suggest that you take to heart the simple wisdom of Liam Thompson. Your own young son or daughter probably has some unique insights as well. It may unclutter a beautifully simple idea or several. Paying attention can be instructive.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 15-minute motivational call every Thursday (recently changed from daily).  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Enjoy the simple wisdom of children? Check out Michael Thompson’s story. Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on September 4, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

Is That Guy Complaining? What’s Your Reaction? – Published 26 July 2021.

How Do You Start Your Day? – Published 19 July 2021

Are You Poisoning Your Brain? – Published 12 July 2021

 

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Is That Guy Complaining? What’s Your Reaction?

Suppose you’re the agent on an airline ticket counter. 

A flight is delayed. It’ll cause some passengers to miss connections. Get ready! You know you’ll soon be faced with at least a few irate passengers. How to handle them?

HINT: Being defensive just to win the argument is probably not the best response!

Read on for some better ideas, and examples of how to apply them.

Ziglar – How to Have a Better Life

Several years ago, I connected with Sam Horn on LinkedIn. Recently I subscribed to her newsletter and received this tidbit. In it, I find great advice for how to get along in the world. Following it, you’ll find more joy in life. Your relationships will improve with those close to you and every casual encounter you have with a human. 

With a customer, your spouse, your child, or the waiter serving you in a restaurant, be conscious of how they feel. What do they want in their interaction with you? Honor those feelings and desires.

Sam’s advice is a wonderful application of Zig Ziglar’s principle in the pictured quote.

Remember this: Are you the direct or indirect cause of a situation that troubles you or someone else? It doesn’t matter – your reaction to it is your responsibility. When someone is inconvenienced by an occurrence and is railing at you, listen! No doubt the substance of their complaint has some merit. All the innuendo they attach to it may not.

Regardless of all that, hear them out. When they’ve vented, take Sam Horn’s AAA train:

  • Agree. The other person’s complaint is probably legitimate. Even if it isn’t, they’re sure it is.
  • Apologize. It doesn’t matter whether you have any cause in what they’re complaining about. It’ll get you on their side.
  • Act. Do whatever is available to you to make things as near right for them as possible.

Here’s a hallmark of the best public-facing companies (hotels, car rental agencies, airlines, etc.). The agents who work directly with customers have a carte blanche to do what’s necessary. To take the action to right a wrong for a customer. This has way more impact than fixing it after their complaint goes to a higher level in the company.

A slip-up that fails a customer’s needs can be a positive in the company’s image – IF it’s handled quickly and effectively. Leave it to fester and watch your Yelp ratings go south.

In this advice, there are some important DON’Ts, or NEVERs:  

  • NEVER raise your voice or show anger or annoyance. Stay calm!
  • NEVER defend your, or the company’s, role in the occurrence.
  • NEVER explain why it’s not your fault.

In every interaction, strive to find a way to defuse anger and help the other person get what they want. Print Zig Ziglar’s principle – “You will get all you want in life if you help enough other people get what they want.” – and post it in places where you’ll be reminded of it at critical times. As with any other habit, this may take a lot of effort at first. It can become second nature for you.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 15-minute motivational call every business day and a few holidays.  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

How do you react in the face of someone’s complaint? Think Sam Horn’s suggestions might improve your life experience? Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

How Do You Start Your Day?

If you follow any self-help advice, you’ve surely found lots of suggestions for morning routines. How you start your day has a huge effect on how you feel for the entire day. And how productive you are. 

Ideally for most people, preparation for this morning began last night!

Much of what’s been said about morning routines would have you believe everyone should follow a fixed set of rules. I may have even been a little guilty of that myself.

As with most things in life, one size doesn’t fit all. Read on for some unique approaches to starting one’s day. Maybe one of them resonates with you. I think the most important thing is that you have a morning routine. Waking up wondering what you should do first seldom works out well.

Read on for some unique morning routines.

an image of lemon tea as way on how you start your day

Katie E. Lawrence owns Masterpieces in Progress and is studying Human Sciences at Auburn University. She’s identified six unique morning routines that fly in the face of conventional wisdom from many coaches.

Ed Catmull reads the news over breakfast. I do too, but my breakfast is after 2-3 hours of work and an exercise routine. In his case it’s first thing in the morning. Most coaches recommend no early morning input other than pure inspirational stuff. Apparently it works for him.

Oprah Winfrey spends much more time and energy on spiritual input than many. For her that’s extremely important and beneficial. I too find a spiritual connection very important, though I’m not religious, and have a little more varied approach to mornings.

Mark Cuban reads email as part of his jumping right into business when he wakes up. Very unusual, and again quite different from most recommendations. Works for him!

Mark Sisson reads and works crossword puzzles! Crossword puzzles and reading are very important for me too. I do most tf that sort of thing in the evening. Crossword puzzles are pure recreation for me, though I’m sure there’s some value in the mental exercise.

Most of these routines are quite different from what most coaches would prescribe as ideal. Perhaps one of these ideas resonates with you. Or perhaps you follow convention more. Whatever gives you an energy boost so you can start work with enthusiasm, intention and commitment is what you should do.

The only advice I’ve never heard of is to get up and wonder “What should I do first?”

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

What’s your scheme for getting started in the morning? Conventional, or not so much? Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Are You Poisoning Your Brain?

Think your IQ is a number you’re born with and that stays with you?

In fact, there are many ways you can improve your brain health, or damage or destroy it. And your IQ increases or decreases with the health of your brain. We’ve often talked about ways you can improve your intelligence, such as positive thinking, positive communication, letting your brain rest. etc.

In this issue, we look at some things many people do that can damage their brains. That lowers their IQs and makes them less effective in life and business.

Are You Poisoning Your Brain?

Shivendra Misra is a dedicated practitioner of Kriya Yoga, and a constant student of the ways people can improve their mindsets and outlooks on life

In this article, he identifies 6 things many people do (or fail to do) that can damage their brains.

Here’s his list:  

  • Sit inactive for too long a period. Get up and move around!
  • Listen to loud music or other loud noise
  • Read unimportant, and/or negative, messages and information on social media, email, etc.
  • Watch “reality” TV – it’s not very real, just empty drama
  • Multi-task – do twice as much as you should, half as well as you should
  • Eat too much sugar

For each of these damaging behaviors, he explains how it damages the brain. He also suggests some ways to avoid the behavior or improve the habit.

In Shivendra’s article, he also offers several links to work done by various researchers to support his suggestions and provide other helpful advice for improving your brain health. If this topic hits home with you, check out Shivendra’s suggestions. Follow some of his links to enhance your understanding of brain health and the impact it can have on your life and business.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern.

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Do you believe you can improve your brain health and IQ? Do you engage in any of the harmful habits Shivendra mentions? Do you find the potential gains worth forgoing some of the short-term pleasure you may get if you do the harmful behaviors? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Should You Tell People About Your Goals?

This week we again visit Dr. Benjamin Hardy, discussing how to make your goals more compelling for you.

Tell people about them! Not to encourage their comments, but to inspire you to strive harder to achieve them.

In keeping with his advice, mine are listed in this article.

Should You Tell People About Your Goals?

Benjamin Hardy holds a Ph.D. in organizational psychology. He’s also the author of Personality Isn’t Permanent and several other books exploring personality evolution. He knows what he’s talking about!

Ben makes a strong case for advertising your goals to your network for your own encouragement. It’ll make their pursuit more compelling for you, since it’s human nature to want our actions to align with our words. 

Always remember that others’ opinions of your goals are unimportant to you. That is, unless they come from a coach whose help you’re seeking.

Recently, as I’ve become a little more forthcoming with my goals, I’ve shared some of them with people close to me. 

After listening to Ben Hardy’s exhortation, I believe sharing my goals with all of you could be life-changing for me. I beg your indulgence while I devote this issue to my own self-improvement.

Here are my goals. I read them aloud every night before I go to bed, and rewrite first thing every morning. (Actually, the fourth thing, after a cold shower, 20 oz. water for dehydration, and some wake-up stretches.) The point is I do this before starting the day’s business activities. 

You may find this list interesting, or not. Perhaps the list can offer you a useful pattern, if you haven’t been habitually listing your goals.

My guiding mission: 

To contribute positively to every transaction and relationship I participate in. 

My keystone goal (the one that enables most of the others): 

I earn/receive $20,000/+/month and, by the end of 2021, I accumulate 100 oz. gold/+, with ease. In my life, I accumulate net worth of $5MM/+ w/ease.

In addition, by the end of 2021:

  1. I establish a positive, loving relationship with my daughter Tara, with ease.
  2. I pay off CC debt, with ease.
  3. I write regularly for 3/+ clients, with ease.
  4. I weigh 190#/-, with ease.
  5. I play golf to a  handicap of 15/-, with ease.
  6. I support the LEC* HOA Board in reducing dues to $150/-/month, with ease.
  7. I entertain 1/+ groups of family and friends in LEC*, with ease.

LEC*: La Estancia de Cafayate. The lovely community in northwest Argentina where I make my home.

My 3-year vivid vision:

I’m debt-free!

I live comfortably in my own home, where I easily entertain my family and friends, including my visitors who come to check out my delightful life in Argentina.

When the mood strikes, I explore the local area in my truck. When I want to travel further, I fly to the destination I choose, often with family and friends.

My writing is more enjoyable than ever, since I’m fulfilling the needs of my clients and partners, who pay me well.

I invest a portion of my wealth in assets which offer me security against a financial collapse, additional income, and value to pass along to my heirs.

It’s my hope that this message inspires you to be more intentional about your goal setting and achievement efforts.

Note: Archived issues of The Unity Community are available here. You can search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Have you defined goals for your life and business? Are they written? Do you revisit them, write them and recite them every day? What do you think of Ben Hardy’s “future self” ideas? This is one of my favorite topics. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on August 2, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

What’s the Best Investment You Can Make? – Published 28 June 2021.
Do Less To Accomplish More! – Published 21 June 2021
Vulnerability = The Greatest Courage! – Published 14 June 2021

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter 

Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

What’s the Best Investment You Can Make?

Want to have a better life? Who doesn’t? Maybe a masochist, but most of us strive to improve our lives. I hope you’re among those who do.

The pastimes that occupy many people’s leisure time, and probably some of their ideally productive time, produce nothing more than momentary highs or, when the communication is negative, lows. Unfortunately, the lows probably last longer than the highs! Most of the “relationships” people pursue on Facebook, Instagram, and Twitter are fleeting and meaningless.

Read on to discover a better way, and the best investment you can make in your future!

the Best Investment You Can Make like a white flower

Jason Gutierrez has some great ideas for making life better. They all have elements of doing enjoyable things. However, none of them are about spending time doing the things many people do for “enjoyment.”

What’s the most important relationship you can build? The relationship with yourself! When you’ve accomplished that, pursue relationships with those you can collaborate with to mutual benefit.

Searching for the latter of these without the intimate knowledge of who you are will almost surely be futile. Even if you stumble on the right collaborations, you’re likely not to recognize them.Enough words from me! I suggest you check out Jason’s article, where he laments reaching his thirties before discovering the truths he reveals. Many of us can rejoice in learning them much later in life. They have great value whenever you discover them. I hope you find them when you’re 18 years old, or even younger. If you discover them when you’re 70, 80, 90, or 100, great – they’ll improve the rest of your life!