Find New Joy in Relationships!

In this issue, we return to one of my favorite themes…

Relationships.

Why do I keep doing that? I believe relationships define our lives. There is no more important ingredient in life than joy in relationships.

Here are some ideas for improving this important aspect of your life.

Sean Kernan describes three key ways of improving your relationships.

Lunchtime at the clubhouse in the development where I live affords great people-watching opportunities. A friend and I often have lunch together a few times a week.

One of our regular observations is the rudeness we see at tables of several people. These people apparently choose to be in each other’s company. Yet they spend a majority of their time together paying no attention to each other as they poke away at their electronic devices. 

To me, this says, “I’d rather chat with my friend across town than converse with you, sitting next to me.” If that really is your preference, why not depart the group you’re in and go spend the time with the other friend?

Want to improve your relationships? Here’s a fertile opportunity. Turn off the notifications on your phone, put it in your pocket or purse, and pay rapt attention to the people you’re in physical company with. Save the electronic chatting for later.

As Sean points out we send a steady stream of signals to those around us. If we think carefully about the signals we send, and send better ones, the quality of our relationships will improve.

To me, the cell phone offenses I described are the most common and the most blatant indicators of disrespect.

With that said, here are some other ways you can show respect for those around you. These are the ones Sean focuses on; I’ll bet you and I could sit down for 15 minutes and easily add 100/+ items to the list.

  • Be present! Stand or sit up straight, look the other person in the eye, and pay attention to what they’re saying. Then respond thoughtfully. This says, “I honor and respect you and your ideas.”
  • Put your phone away. I’ve already said more than enough about this.
  • Make space in the world for others. Share space! Take turns! Invite others to save time and steps, especially when it’s no inconvenience to you. Have a basketful in a grocery checkout line, and someone comes along behind you with one loaf of bread? Your delay by inviting them to go ahead will be unnoticeable. If they have to wait for you to check out, they’ll be delayed by several minutes or more. And they’ll be at least a little annoyed by your insensitivity.

If you want a pleasanter, more productive life, it goes without saying that you want better relationships. Here are some excellent ways to accomplish that.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 8:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

I challenge you to make a list of 100 or more ways you can send signals of respect to those you interact with. Let’s talk about that – it’s one of my favorite topics. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Kids Say The Darndest Things!

Those of you with a few years behind you may remember a show from a little over 20 years ago, hosted by Art Linkletter, titled Kids Say the Darndest Things.

And they do. 

In a teacher conference, Michael Thompson and his wife received a glowing report on their 6-year-old son Liam. They decided to pay more attention to Liam’s philosophical tidbits.

Read on for some examples.

Here’s the story. It follows a theme similar to the old Art Linkletter show.

Michael Thompson relates several examples of his son’s beautifully stated Liam-isms.

I won’t complicate the story with more of my musing. I’ll just suggest that you take to heart the simple wisdom of Liam Thompson. Your own young son or daughter probably has some unique insights as well. It may unclutter a beautifully simple idea or several. Paying attention can be instructive.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 15-minute motivational call every Thursday (recently changed from daily).  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Enjoy the simple wisdom of children? Check out Michael Thompson’s story. Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on September 4, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

Is That Guy Complaining? What’s Your Reaction? – Published 26 July 2021.

How Do You Start Your Day? – Published 19 July 2021

Are You Poisoning Your Brain? – Published 12 July 2021

 

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Is That Guy Complaining? What’s Your Reaction?

Suppose you’re the agent on an airline ticket counter. 

A flight is delayed. It’ll cause some passengers to miss connections. Get ready! You know you’ll soon be faced with at least a few irate passengers. How to handle them?

HINT: Being defensive just to win the argument is probably not the best response!

Read on for some better ideas, and examples of how to apply them.

Ziglar – How to Have a Better Life

Several years ago, I connected with Sam Horn on LinkedIn. Recently I subscribed to her newsletter and received this tidbit. In it, I find great advice for how to get along in the world. Following it, you’ll find more joy in life. Your relationships will improve with those close to you and every casual encounter you have with a human. 

With a customer, your spouse, your child, or the waiter serving you in a restaurant, be conscious of how they feel. What do they want in their interaction with you? Honor those feelings and desires.

Sam’s advice is a wonderful application of Zig Ziglar’s principle in the pictured quote.

Remember this: Are you the direct or indirect cause of a situation that troubles you or someone else? It doesn’t matter – your reaction to it is your responsibility. When someone is inconvenienced by an occurrence and is railing at you, listen! No doubt the substance of their complaint has some merit. All the innuendo they attach to it may not.

Regardless of all that, hear them out. When they’ve vented, take Sam Horn’s AAA train:

  • Agree. The other person’s complaint is probably legitimate. Even if it isn’t, they’re sure it is.
  • Apologize. It doesn’t matter whether you have any cause in what they’re complaining about. It’ll get you on their side.
  • Act. Do whatever is available to you to make things as near right for them as possible.

Here’s a hallmark of the best public-facing companies (hotels, car rental agencies, airlines, etc.). The agents who work directly with customers have a carte blanche to do what’s necessary. To take the action to right a wrong for a customer. This has way more impact than fixing it after their complaint goes to a higher level in the company.

A slip-up that fails a customer’s needs can be a positive in the company’s image – IF it’s handled quickly and effectively. Leave it to fester and watch your Yelp ratings go south.

In this advice, there are some important DON’Ts, or NEVERs:  

  • NEVER raise your voice or show anger or annoyance. Stay calm!
  • NEVER defend your, or the company’s, role in the occurrence.
  • NEVER explain why it’s not your fault.

In every interaction, strive to find a way to defuse anger and help the other person get what they want. Print Zig Ziglar’s principle – “You will get all you want in life if you help enough other people get what they want.” – and post it in places where you’ll be reminded of it at critical times. As with any other habit, this may take a lot of effort at first. It can become second nature for you.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 15-minute motivational call every business day and a few holidays.  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

How do you react in the face of someone’s complaint? Think Sam Horn’s suggestions might improve your life experience? Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

How Do You Start Your Day?

If you follow any self-help advice, you’ve surely found lots of suggestions for morning routines. How you start your day has a huge effect on how you feel for the entire day. And how productive you are. 

Ideally for most people, preparation for this morning began last night!

Much of what’s been said about morning routines would have you believe everyone should follow a fixed set of rules. I may have even been a little guilty of that myself.

As with most things in life, one size doesn’t fit all. Read on for some unique approaches to starting one’s day. Maybe one of them resonates with you. I think the most important thing is that you have a morning routine. Waking up wondering what you should do first seldom works out well.

Read on for some unique morning routines.

an image of lemon tea as way on how you start your day

Katie E. Lawrence owns Masterpieces in Progress and is studying Human Sciences at Auburn University. She’s identified six unique morning routines that fly in the face of conventional wisdom from many coaches.

Ed Catmull reads the news over breakfast. I do too, but my breakfast is after 2-3 hours of work and an exercise routine. In his case it’s first thing in the morning. Most coaches recommend no early morning input other than pure inspirational stuff. Apparently it works for him.

Oprah Winfrey spends much more time and energy on spiritual input than many. For her that’s extremely important and beneficial. I too find a spiritual connection very important, though I’m not religious, and have a little more varied approach to mornings.

Mark Cuban reads email as part of his jumping right into business when he wakes up. Very unusual, and again quite different from most recommendations. Works for him!

Mark Sisson reads and works crossword puzzles! Crossword puzzles and reading are very important for me too. I do most tf that sort of thing in the evening. Crossword puzzles are pure recreation for me, though I’m sure there’s some value in the mental exercise.

Most of these routines are quite different from what most coaches would prescribe as ideal. Perhaps one of these ideas resonates with you. Or perhaps you follow convention more. Whatever gives you an energy boost so you can start work with enthusiasm, intention and commitment is what you should do.

The only advice I’ve never heard of is to get up and wonder “What should I do first?”

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

What’s your scheme for getting started in the morning? Conventional, or not so much? Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Should You Tell People About Your Goals?

This week we again visit Dr. Benjamin Hardy, discussing how to make your goals more compelling for you.

Tell people about them! Not to encourage their comments, but to inspire you to strive harder to achieve them.

In keeping with his advice, mine are listed in this article.

Should You Tell People About Your Goals?

Benjamin Hardy holds a Ph.D. in organizational psychology. He’s also the author of Personality Isn’t Permanent and several other books exploring personality evolution. He knows what he’s talking about!

Ben makes a strong case for advertising your goals to your network for your own encouragement. It’ll make their pursuit more compelling for you, since it’s human nature to want our actions to align with our words. 

Always remember that others’ opinions of your goals are unimportant to you. That is, unless they come from a coach whose help you’re seeking.

Recently, as I’ve become a little more forthcoming with my goals, I’ve shared some of them with people close to me. 

After listening to Ben Hardy’s exhortation, I believe sharing my goals with all of you could be life-changing for me. I beg your indulgence while I devote this issue to my own self-improvement.

Here are my goals. I read them aloud every night before I go to bed, and rewrite first thing every morning. (Actually, the fourth thing, after a cold shower, 20 oz. water for dehydration, and some wake-up stretches.) The point is I do this before starting the day’s business activities. 

You may find this list interesting, or not. Perhaps the list can offer you a useful pattern, if you haven’t been habitually listing your goals.

My guiding mission: 

To contribute positively to every transaction and relationship I participate in. 

My keystone goal (the one that enables most of the others): 

I earn/receive $20,000/+/month and, by the end of 2021, I accumulate 100 oz. gold/+, with ease. In my life, I accumulate net worth of $5MM/+ w/ease.

In addition, by the end of 2021:

  1. I establish a positive, loving relationship with my daughter Tara, with ease.
  2. I pay off CC debt, with ease.
  3. I write regularly for 3/+ clients, with ease.
  4. I weigh 190#/-, with ease.
  5. I play golf to a  handicap of 15/-, with ease.
  6. I support the LEC* HOA Board in reducing dues to $150/-/month, with ease.
  7. I entertain 1/+ groups of family and friends in LEC*, with ease.

LEC*: La Estancia de Cafayate. The lovely community in northwest Argentina where I make my home.

My 3-year vivid vision:

I’m debt-free!

I live comfortably in my own home, where I easily entertain my family and friends, including my visitors who come to check out my delightful life in Argentina.

When the mood strikes, I explore the local area in my truck. When I want to travel further, I fly to the destination I choose, often with family and friends.

My writing is more enjoyable than ever, since I’m fulfilling the needs of my clients and partners, who pay me well.

I invest a portion of my wealth in assets which offer me security against a financial collapse, additional income, and value to pass along to my heirs.

It’s my hope that this message inspires you to be more intentional about your goal setting and achievement efforts.

Note: Archived issues of The Unity Community are available here. You can search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Have you defined goals for your life and business? Are they written? Do you revisit them, write them and recite them every day? What do you think of Ben Hardy’s “future self” ideas? This is one of my favorite topics. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on August 2, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

What’s the Best Investment You Can Make? – Published 28 June 2021.
Do Less To Accomplish More! – Published 21 June 2021
Vulnerability = The Greatest Courage! – Published 14 June 2021

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter 

Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Do You Strive To Give Clients What They Want?

Again I found this week’s interesting content through my connection with my coach and mentor, Benjamin Hardy. Many of you will remember him from previous issues (examples here and here).

Benjamin Hardy holds a Ph.D. in organizational psychology. He’s also the author of Personality Isn’t Permanent and several other books exploring personality change. He knows what he’s talking about!

The guy whose work we actually focus on here is Steve Sims. Steve began life dirt poor in East London, the son of a bricklayer. At the age of 17, he began work as a bricklayer’s helper.

Do You Strive To Give Clients What They Want?
Michelangelo’s “David” by Elena Ruggeri on Unsplash

He quickly tired of carrying 80+ hods of bricks up a ladder, so he quit. He got himself to Hong Kong. As a doorman at a bar, he devised ways of making the bar experience exciting and exclusive for the right people, turning away the wrong people, especially those who were already drunk.


That was the beginning of Steve’s founding an elite concierge service, called The Bluefish. He specializes in smiles. His “secret sauce” has two main components:

  • Believe you can do it!
  • Give your clients what they want or need, and more. What they ask for is only a small hint to what they really want!

On this YouTube page, in Steve’s interview by Brendan Carr he tells of arranging a dinner at the Accademia d’Arte museum in Florence, Italy for a wealthy client.

What had the client asked for? A fancy dinner in an exclusive restaurant in Florence. Steve knew that restaurants in Florence aren’t really exclusive. so he contracted with this world-class museum to close and entertain the dinner, at the foot of Michaelangelo’s famous sculpture, “David”.

To top it off he convinced Andrea Bocelli to come in during the dinner and serenade the dinner party.

Many of his other signature events are described on The Bluefish website.

As the interview continues, Steve talks about passion, communication (including the unsocialmess of “social” media, a topic I focused on a couple of years ago).

One of Steve’s quips is “He’s low on IQ and high on I CAN.” Another suggestion is, when you start a conversation with someone who doesn’t know you, especially a powerful person, make it clear very quickly what’s in it for them.

Steve says at one point, in passing, “I consider myself an educated man. School has nothing to do with that.” Many people have focused on the low value of most organized education.

Steve talks about the value of relationships. He likens a relationship to an oak tree. When it’s young, it’s extremely vulnerable to damage. When it matures, it has the strength to weather all sorts of negative influences. Relationships are like that.

This is a rambling, incomplete introduction to a guy who’s deeply impressed me. If you go to his website, I think you’ll get infected with the guy’s brilliance, insights,and enthusiasm. Not to mention his complete political incorrectness!

Be A Leader, Not A Manager!

A leader doesn’t tell people what to do! Does that strike you as a contradiction? Read on.

In these letters, we’ve often examined aspects of what constitutes genuine leadership. Recently I listened to one of the best in-depth looks at this issue I’ve come across.

We’ll learn that the leader’s job is to provide the vision and why that vision is powerful, and what success looks like. Then he or she must get out of the way and let people do their jobs.

People may come back with questions. Of course, those questions must be answered. If they need support, emotionally or functionally, it’s the leader’s job is to provide that. The point though is that the leader doesn’t manage. The leader empowers people to do their work in a supportive environment.

Here’s Ben Hardy, one of my favorite sources for inspiration and great unique ideas, discussing truly great leadership. The idea of leading without managing is one of the cornerstones of modern leadership theory. Sadly, it gets more lip service than true adherence.

Useful background for what I’m about to offer can be found in my several-weeks-ago issue. There we discussed Ben Hardy/Dan Sullivan’s book, Who Not How. Ben refers to it often in today’s video.

Benjamin Hardy holds a Ph.D. in organizational psychology. He’s also the author of Personality Isn’t Permanent and several other books exploring personality change. He knows what he’s talking about!

The three things people need to do their jobs are:

  • Competence to do the work, and confidence in their competence.
  • Autonomy – the authority to apply their skills. They must be in control of how they do their jobs.
  • Connectedness – Being connected with team members is highly empowering.

One who takes any of this away is disempowering the worker and stripping them of the important elements they need to carry on effectively. The person guilty of this is trying to be a manager, and is not a leader. “Managing” people is an inefficient way of trying to get anything done. It usually results in the loss of the best talent, and the remaining people are unmotivated.

Ben discusses three stages of human development, a Robert Keegan model. I’ll briefly describe them here. He does a much better job of imparting a full understanding of them than I can do here in a few words,

  • Dependence – The socializing self – taking all sense of identity and direction from others.
  • Independence – Self-authorship – having one’s own goals and pursuing them without relationship with others. The only relationships an independent person engages in are those he or she believes will further his or her goals.
  • Self-transforming stage – two or more people share goals and solutions, neither imposing views on the other, but sharing views to result in the best solution they can see together – the team is better than the sum of the members.

In that third stage, mutual respect and trust are vital. If one party tries to dominate the goals, visions, and outcomes, the effort breaks down.

Be a leader! Don’t be a manager! Learn the psychology behind this here.

Gratitude and Acquaintances

This week I depart from my usual theme of what you can do to improve your business and/or life.

That said, this is somewhat related, as we often talk here about the value of gratitude. The story I’m about to relate is to celebrate my gratitude for a chance meeting with new and very interesting friends. It’s always a lovely surprise when such new connections come out of nowhere! (A couple of examples of previous articles on gratitude are here and here. Search on keyword gratitude here for more.)

This past Saturday, I learned from a friend who’s taking a pottery class that there was to be an event to celebrate the class progress. Would I like to attend, and see what she and her fellow students had created? And of course, as is the norm for this wine community, share some live music, a glass of wine, and a bite to eat.

I gratefully accepted that invite and showed up at the appointed location and hour (actually about an hour and a half late). Surprise! The place is locked up and not a soul around. My friend had already given up and left.

I went and ran some other errands and returned a few hours later to find it still locked, but some activity evident inside. Curious! I finally gave up the whole idea and decided to go have dinner at my friend’s lovely wine bar.

Two newly acquainted friends by charles-lebegue-aG6oMVQ5PCA-unsplash

As I approached the wine bar, I noticed some unusual activity across the street. Turns out I was at a different entrance, around the corner, to the place I’d found locked. The event I’d been seeking was coming to a close and the musicians were packing up to leave.

Nonetheless, I was able to browse some interesting, diverse arts and crafts. I found the food and wine station still open. Having planned the day for the event, by now I was quite hungry. I bought a couple of little “slider” type sandwiches and a bottle of my favorite Cabernet Franc wine. I found a comfortable place to sit in the lovely outdoor courtyard at the back of the place and settled in to watch people, enjoy my repast, and smoke a cigar.

A Chance Meeting

I struck up a conversation with a guy and gal who appeared to be in charge of the event. I knew her by appearance but hadn’t talked with her before. I introduced myself to both and got their contact information. Paola soon went off to other duties. Ramiro seemed quite relaxed, so I invited him to share my wine and join me, with his 10-year-old son Carmelo.

As it turns out, Ramiro is the owner of the hotel that’s the parent organization to the whole complex, and a very interesting guy. Among other things he’s a very intentional enjoyer of life, and he’s a poet, about to publish a book of poems. I gave him my contact information and asked to see a copy of his book. He readily agreed. We spent the next hour or so discussing the uncommon beauty and other assets of Cafayate, our lovely rural pueblo in northwest Argentina.

We struck up quite a friendship. When I left I felt newly infused with a sense of the wonderful things that can happen when one is open to such nice surprises as this. True everywhere, and Cafayate is a particularly easy place to do it because so many others have the same attitude.

My point in relating all this is to publicly express my gratitude for the lovely environment where I live, and for the opportunities that potentially lie at every turn. Thanks to Ramiro, Carmelo, and Paola and for all our openness to new acquaintances and friendships.

Life is beautiful and full of wonderful surprises! Even when the surprises appear less positive, such as the event seeming not to be happening, and then arriving very late, there’s usually something good to come of it.

Napoleon Hill said,


“In every diversity, there’s the seed of an equal or greater benefit”

I firmly believe that, and see it proven every day!

Achieve More By Doing Less!

Many people believe they can be more productive by striving to do more.

Most people will achieve more by doing less rather than by doing more. The key is to do more of what’s important by doing fewer things.

Most of the many things on a typical day’s to-do list mean very little in the day’s results. They may be enjoyable interludes but not very productive. They can be done in leisure time or not at all with no effect on results.

Such things as checking social media posts or messages, texts, emails, etc. are all unproductive, unless you need information from one of those messages to do something important. Many people get consumed by these tasks during what should be the most productive part of their day. Other pressures can also draw us away from what’s most important. In today’s world, early-morning message-checking is probably the most prevalent.

You can scan your list of messages in a few seconds to see if there’s anything important and urgent in them. Do not open any other messages during your productive day.

Max Phillips posted this article on Medium.com several months ago. It discusses 7 time-wasters low-productivity people engage in. Avoid them!

Achieve More By Doing Less
Photo by Aron Visuals on Unsplash

Prioritize ruthlessly. Determine what two or three (no more than three) items will “move the needle” each day. Do those few things first every day. When they’re done, you can work on second-, then third-priority items with whatever time is left.

Brian Tracy’s Eat That Frog! and a quote from Jim Collins emphasize these concepts elegantly.


Brian’s book focuses on the idea of doing the most difficult, least enjoyable task (such as eating a live frog!) first. When you have that done, you can be pretty sure the rest of the day will go easier.

Jim’s quote, “If you have more than three priorities, you don’t have any” needs no explanation.

If you so choose, continue working after the first two to four hours working on high-priority items – just recognize you’ll probably get less done per hour.

Eric Lofholm (see below) promotes the idea of measuring time in results per hour rather than minutes per hour. What you accomplish is much more important than the time you devote to it.

Another of Eric’s important concepts is an idea called “last productive day”. Decide what is the last date you commit to being productive. For him, it’s the day before his 75th birthday. He has an app on his phone that counts down the days, hours, minutes and seconds until that date. Having already passed that time in my life, I’ve settled on the day before my 90th birthday.

The idea behind this concept is that we always have certain knowledge of how long we have to accomplish our life goals. Of course, we can continue working after that date if we so choose. It’s not a prediction of retirement or death. We’re just committing to be optimally productive at least to that date.

A Positive Mindset Makes all the Difference!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day, and sometimes even on holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, by phone or soon, Eric says, on LinkedIn.

Eric is unique in that his free programs offer solid value rather than just sales hype. This short conversation is serious training, and serious motivation, and it’s completely free of charge. Though there’s sometimes an offer to sign onto a paid program, that’s separate from the training and inspiration.

This call is a great way to get yourself started with a positive mindset every day.

Are You “Backable”?

Have you started a business? Applied for a job? Do you plan any of these?

Have you struggled to find the financial backing you needed to get the business “kicked off?” Many, if not most, entrepreneurs have stumbled on this block.

Alex Sanfilippo, (Creating a Brand podcasts), recently interviewed Suneel Gupta, who talks about his recently published book Backable.

Alex Sanfilippo who recently published book Backable

In the beginning of the conversation with Alex, Suneel describes his extensive research. He talked with many well-known people. How did they become “backable”? What’s the unique story they told, or personality trait, that caused people to write a big check?

He says he wrote the book because the question was burning in his mind. He says, “I’m not backable. I look too young. I’m a serious introvert. Etc.” And he wanted funding for his business. He says he felt confident of his qualifications, but he’d been rejected by several prospective employers and investors. So he felt a need to answer this for himself, as well as to impart what he learned to others.

Suneel tells the story of his interview with Jack Dorsey, founder of Square. Again, he felt qualified for the position he was being considered for, but he blew the interview. He believes this happens more than many people would like to admit. It could be in front of prospects, clients, teachers – anywhere one is seeking to demonstrate knowledge, sell something or influence someone else.
From the many ideas in the book, Alex and Suneel select three elements of influence techniques to dig deeper on.

  • Storytelling: Make your story relate to one particular person, ideally someone close to you personally. You may want to expand into the data after you’ve made your point with the personal story. Example: One person in 25 experiences what my friend, my father, or whomever you focused on, experienced. Suneel tells the story of his experience with Groupon as it grew from a small company focused on small customers. It grew, went public, and lost its focus on individuals. H feels that held it back from its full potential.
  • Share an “earned secret”, Explore insights that truly enlighten people about something they probably don’t know – something that’s not “Google-able”. Intoxicate people with your effort!
  • Turn “outsiders into “insiders”. If you come across as someone who has it all figured out and you’re just sharing your knowledge, you keep them on the outside. Pull them into the process of reaching a conclusion. Tell enough of you’re story to make it cohesive, but leave some dots for the listener to connect.

As an example of the third technique, Suneel goes back to the 1940’s and tells the instant cake mix story. Initially the mixes didn’t sell well.- they were so easy to use that the user didn’t feel involved. When they left out an ingredient for the home baker to add (Just stir in an egg and make a beautiful cake!), sales took off! Now the homemaker could be proud of what she created. Before, she felt like she was just “watching something happen.”

When you’re rejected, Suneel advises, pick the refuser’s mind. What could I have done differently to get you to say yes. How can I improve my process. Make sure you do this with a positive approach, not “sour grapes.” If the other person gives you meaningful advice, apply it and come back to let them know they were helpful. You may get accepted, or not – do it anyway!

If you’re seeking funding, applying for a job, or in any way trying to influence someone else’s decision, this interview might provide the “golden nuggets” that help you succeed in your effort. I hope you enjoy it and find it valuable. If it really resonates with you, you may want to buy Suneel’s book as well.