What Can a Family Business Coach Do for You?

What is a Family Business Coach?

Family businesses are unique. You work with the same people you eat with, sleep with, and relate to in your personal life. 

How do you conduct a professional relationship in one setting and a familial one in another? It can be a delicate balance. 

A family business coach understands the issues in this balance. They can help you, and your partners/family members, compartmentalize these roles while blending them.

Like any coach, their main role is to open your, and your partners’, eyes to the things you don’t see from the inside.

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How a Family Business Coach Can Help You

In your family and in your business, issues arise. 

It’s important to do your best to avoid having business issues affect your relationships with family members.

You also want to avoid having home life issues affect your business relationships to the detriment of business results.

Your family business coach must be your trusted confidant for both sides of this. They can help you see ways to keep these issues from spilling over to where they don’t belong.

What Does Family Business Coaching Do?

As with all coaches, a family business coach only does one thing. That is to help you see what you can’t see from the inside. You’re looking at the trees – the coach will look at the forest and help you see that view.

Good coaches simply ask questions, listen to the answers, and suggest better ways for you to view certain things. Their role ends there; they don’t do anything for you except that. Of course, you’re likely to be resistant to taking a different view than has been your habit.  They’ll likely work with you at some length to help you see how to resolve whatever issues are troubling you. They’ll help you and your partners see how you could deal with something differently to improve the results of your family relationships and your business relationships and performance.

Benefits of Hiring a Family Business Coach

It’s very difficult for most people to avoid some carryover when you live and work with the same people.

Since it may be very hard for you and your partners to see how to avoid that, coaching can be a great help in your family and your family business.

I wish you the greatest success in your family life and in your business. I recommend you consider hiring a coach to help you smooth the way for both roles.

How a Family Business Coach Can Help You

In your family and in your business, issues arise. 

It’s important to do your best to avoid having business issues affect your relationships with family members.

You also want to avoid having home life issues affect your business relationships to the detriment of business results.

Your family business coach must be your trusted confidant for both sides of this. They can help you see ways to keep these issues from spilling over to where they don’t belong.

What Does Family Business Coaching Do?

As with all coaches, a family business coach only does one thing. That is to help you see what you can’t see from the inside. You’re looking at the trees – the coach will look at the forest and help you see that view.

Good coaches simply ask questions, listen to the answers, and suggest better ways for you to view certain things. Their role ends there; they don’t do anything for you except that. Of course, you’re likely to be resistant to taking a different view than has been your habit.  They’ll likely work with you at some length to help you see how to resolve whatever issues are troubling you. They’ll help you and your partners see how you could deal with something differently to improve the results of your family relationships and your business relationships and performance.

Benefits of Hiring a Family Business Coach

It’s very difficult for most people to avoid some carryover when you live and work with the same people.

Since it may be very hard for you and your partners to see how to avoid that, coaching can be a great help in your family and your family business.

I wish you the greatest success in your family life and in your business. I recommend you consider hiring a coach to help you smooth the way for both roles.

Why Effective Leadership Starts With Good Communication

No man is an island! This is why good communication is vital in leadership.

Business is done through interaction between people. To interact with other people, you must communicate with them in one way or another. 

Read on to learn how good communication makes business happen.

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It would be hard to overstate the importance of effective communication in good leadership.

Why Is Good Communication Important in Leadership?

As a business leader, you communicate with many people. Depending on your exact role, you may interact with some of all of these, or others:

  • Customers.
  • Clients.
  • Team members.
  • Suppiers.
  • Upper management.
  • Service providers (internal or external),

To keep the business humming, the quality of your communication with these people is vital. You must receive and send information accurately. 

To do that you must listen intently. If a message you receive is unclear, request clarification. The messages you send should be unambiguous and easy to understand. 

During these interchanges, you should be building camaraderie with all of the people you interact with.

Your collaboration with all of these people is critical to the success of your business. Good communication is fundamental for your leadership to produce good results.

Facts About Communication for Leaders 

Effective communication is precise – unambiguous. The leader and every participant in the exchange must communicate accurately,

When you receive a message, look for ways you can interpret it. If it’s possible to interpret it in more than one way, discuss it with the sender so you are certain you both understand it the same way.

When you compose or speak a message, consider whether the receiver could interpret it in other ways than what you intend. If necessary, rephrase it to make the meaning impossible to misinterpret. When you speak a message face to face be sure the receiver receives the same message you intend to send.

The Importance of Leadership Communication

As a leader and a good communicator, most of your interaction is likely to be with your team members. All of what I’ve outlined applies here.

Good communication in your team leadership seeks to build camaraderie within your team. When you must criticize them, do it in a way that helps them improve. Strive to never make them feel unappreciated.

Tips to Improve Your Leadership Communication

With team members, good leadership communication should seek to build team spirit. You want to help each member feel like part of something grander than themselves. 

Listen with the intent to understand what you’re hearing, rather than to plan a reply.

Speak with the intent to help others understand clearly what you intend to communicate.

Strive to build team spirit and camaraderie with all your communication.

The Cost of Poor Leadership Communication

Considering what we’ve already discussed, the negative results of poor communication should be clear. As clear as are the positive results of good leadership communication.

The greatest cost of poor communication comes from its receiver understanding something different than the sender intended. This may come from inattentive listening or from ambiguous communication by the sender. Poor decision-making and misdirected efforts can result. Both are wastes of time and other resources. Left uncorrected, they can result in failure to meet deadlines and in poor quality production.

If a team member sends you a message that you misinterpret, that could lead you to make an incorrect decision.

If a team member misinterprets a message from you, they might spend hours or days working for a different result than you intended.

Allowing team members to function in isolation, or to feel like they’re functioning in isolation, results in poor teamwork. A good team produces results equal to much more than the sum of the individual members’ efforts if they worked alone. That multiplication can be lost if the team members are, or feel, isolated.

Keep everyone pulling in the same direction like a team of horses pulling a heavy wagon. When they work together, they can pull a tremendous load. If they work independently, they’re much less effective.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording. 

Let’s Talk!

Leadership is an important coaching topic, and vital to doing good business. Want to add your thoughts on leadership? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them. (Even if you can find these people by yourself, it will take hours away from your work with your current clients.)
  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

What are The Most Important Questions to Ask your Business Coach Before Hiring Them?

Hiring a business coach is a BIG decision! Here, we’ll suggest some questions to ask a business coach to find out if he or she is the right coach for you.

Are you a coach? This list is a valuable resource you can offer your prospects to add value for them as they consider hiring you.

What are the Most Important Questions to Ask your Business Coach Before Hiring Them?

What Does a Business Coach Do?

A coach can help you make progress when you’re stuck. Even when you feel everything is good – you have clients, you’re making money…you have untapped potential! 

A coach will help you make improvements in your business and life. They won’t do anything for you except open your eyes. You’ll be the one doing.

Wherever you are in your life and business, you can’t see the forest for the trees! A coach can bring things to light for you that you are completely blind to.

A business coach will focus on the business aspect of your life. Yet a good coach will help you see new possibilities in all aspects of YOU. Your business is part – a BIG part – of your life. You should consider it one of the things that make your life what it is – good or not so good. 

Though business is important, so are your family, your finances, your health, your spirituality, your relationships, etc. All these parts of your life must be in balance for you to be a fully functional human being. A good business coach – like any coach – will help you achieve this balance while primarily focusing on their specialty. 

I’ve always maintained that life coaching and business coaching are not so different. While the issues they deal with may differ, the same attitudes and ways of being work in every aspect of your life, including business. Keep in mind that business is done by people! You’re in the people business, everywhere in your life.

Why You Need to Know These Questions

If your coaching relationship is to be effective you and your coach will become partners. Partners trust each other enough to share intimate details with each other. Sometimes your coach will have to work hard to get you to recognize, let alone divulge, some of these details. Some of this may be difficult and painful, but it’s essential.

To enter into a partnership of this depth, you must like and trust this person. The big question is not “How good is this coach?”, but “How good is this coach for me?” If it doesn’t feel right, it probably isn’t.

How does it help you or your business?

First, I’ll refer you to the section above headed What Does a Business Coach Do? 

By helping you see things that have been invisible to you, you can begin to improve those things. 

You can break ineffective or destructive habits. You can replace them with effective and constructive habits.

You can replace relationships that aren’t serving you well with ones that do serve you well.

You can face the fact that you may be spending money in ways that don’t help your business. If you eliminate those expenditures, you’ll have money to fund more effective resources, or to save.

The Most Important Questions to Ask Your Business Coach Before Hiring Them

As I mentioned before you will invite this person to become your trusted partner. There’s a lot you need to know about them. Especially if this is your first coach-hiring experience, you may not get it right the first time. That’s OK – start over!

Here are some of the ways to find out more about your prospective coach.

Check References

No doubt the coach you’re considering will offer references. That’s fine, but what will those references tell you? “This guy or gal does wonderful things for me. My business is thriving because of their help.” Right? 

It’s fine to check out some of these references and testimonials. A better way to see a more balanced view is to go to independent rating sites, such as Yelp, Better Business Bureau, Next Door, etc.

 

Competence Measures

  • Ask your prospective coach for his or her certifications. There are numerous coach training and certification organizations. Examples are International Coaching Federation, Coach Traning Alliance, and many others. Many coaches are affiliated with franchise companies like Focal Point, Strategic Coach, John Maxwell, etc. These companies have their in-house training and certification programs.

Desire to Serve

Businesses survive and grow by providing something of value to their customers and clients in exchange for money. Coaches are no different. In fact, they’re a special case. A good coach lives and breathes helping and supporting his or her clients. That’s the only way they can become the trusted partner you want. 

Get a sense for this trait in conversations with them and from the references you check.

Commitment

This goes hand-in-hand with the desire to serve. They must be as committed to your success as you are. Actually, depending on your mindset at the beginning, part of their work may be to instill that commitment in you.

Again, conversations with them and what you learn from references are the guide in checking this out.

Chemistry

Now that you’ve checked all these things and found satisfactory answers, how does it FEEL? As I pointed out in the beginning of this article, this person, if they’re right, will be a partner with you. You must like and trust them. The fact that someone else found that comfort with them doesn’t mean you will.

Make sure it’s right for you!

All the best in finding the business coach that helps you take your business to the next level…and the next!

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording.

Let’s Talk!

Leadership is an important coaching topic, and vital to doing good business. Want to add your thoughts on leadership? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

What are the Strengths of Good Leaders?

How Many Strengths of Good Leaders Do You Possess?

Leadership is a unique ability to inspire others to participate in a team to accomplish something. The strengths of good leaders are quite distinct from management skills. 

Managers optimize things like machines, budgets, assets, etc. People must be treated differently from “things.”

Read on to learn what defines a leader.

A photo of 3 people having a meeting showing the Strengths of Good Leaders

7 Qualities Exhibited by Effective Leaders

Here are the most important strengths of good leaders that set them apart from managers. Several of these skills are often called “soft skills.” The tools managers use in handling inanimate business aspects aren’t very effective with people. And similarly, some of these soft skills would be less effective with things. That said, you’ll see that some managerial skills are important in leadership.

  1. Top on my list is INTEGRITY – Say what you’ll do, and do what you say. In this category, I include authenticity since these two concepts go hand in hand. It’s impossible to be integrous unless you’re rooted in who you are. 
  2. LOYALTY to the team and the organization, as well as its customers. You can expect loyalty from your team only when you exhibit loyalty to each team member. Since the team supports organizational objectives, loyalty to those objectives is also vital. A leader must be enthusiastic about the mission of the team and the organization. Loyalty to customers and other interested parties is also important to doing business.
  3. COMMUNICATION skills – The ability to communicate verbally and in writing is vital when working with people. Exchanging ideas is a big part of teamwork. That can be accomplished only when people communicate with each other.
  4. EMPOWERMENT – People do their best work when they feel that they own the results of their production. They want to know how it contributes to a larger mission. When these incentives are in place, they have genuine pride in their work. Leaders must give team members ownership of their tasks for this to happen. A “leader” who micromanages, or worse, does a team member’s work for them takes away that ownership.
  5. DECISIVENESS – An often-repeated rule of thumb is to make decisions quickly and change them slowly. When you have the facts you need, don’t delay – decide! Your first decision is usually on the mark, so be reluctant to change it. If new facts turn up, examine them carefully and change the decision only when you’re sure you must.
  6. MANAGERIAL COMPETENCE – I set out differentiating leaders from managers. Nonetheless, leaders must be able to manage the tasks, budgets and schedules the team works with. Managerial competence, as well as people skills, is required. 
  7. CHARISMA – Charisma might be the “softest” and hardest to define of these qualities. It’s essential to every other quality on the list. Charisma draws others in and causes them to enjoy working with you.

Why Do You Need These Certain Strengths to be a Good Leader?

These strengths are the keys to inspiring others to do something.

A leader can often be someone who has these strengths and has not been designated as a leader. Leading from within doesn’t require a title. You can be a leader from wherever you sit on the team.

One with the title of leader or manager, or even president, is not a leader if he or she doesn’t possess all or most of these traits. Most of us have probably worked somewhere where this principle had its effect. I certainly have, several times.

Unfortunately, there are many workplaces where the designated leader is a micromanager or an outright tyrant. The least effective workers may hang around for a while, mostly out of fear or self-limiting beliefs. The real producers usually move on.

In this very brief newsletter I wrote 3+ years ago I referred to a company where leaders become leaders by attracting “follwership”. The company’s management assigns no leadership positions. Seems to me like a very workable arrangement. It works for them!

Why is leadership an important skill?

Believe it or not, most people like to be productive. Leadership is what brings productive people together in teams and inspires them to produce. Leaders also choose the tasks needed in the bigger organizational picture. Team members must all be doing work that contributes to this bigger picture. 

A well-organized team can produce several times what the sum of all the members’ efforts would be if each worked alone. 1+1+1+1+1=10 or more on a productive team. The leader is the team member who inspires and supports the team’s work.

Googling ”lëadership” or searching for it on our blog page will turn up a wealth of advice and ideas on leadership qualities. Others may emphasize different items on this list or mention others. The qualities I’ve discussed here will surely turn up in any leadership discussion.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm, my friend, mentor and sales coach, hosts a 15-minute motivational call every business day. (For a short time, he switched to doing the call weekly, and it seems nobody liked it.)  The call is at 7:45 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or on a recording. 

Let’s Talk!

Leadership is an important coaching topic, and vital to doing good business. Want to add your thoughts on leadership? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

You’re welcome to forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Technology Builds A Fire Under Teamwork

Technology Helps Teamwork Produce

Teamwork can supercharge productivity, when the team has the right tools and technology to work with.

Here’s a guy who found the existing tools inadequate. So he built his own, made it adaptable to other businesses, and sells it to them. Good teamwork requires good tools. Be sure to give them the right ones!

Read on for the whole story.

A group of worker with teamwork that uses technology and tools to build a house

Teamwork Requires Tools to Produce Results

How productive would the team in the picture be if they had no hammers, saws, drills or screwdrivers? Skills and ability are, of course, important. Only with the right tools though can the skills and ability be effectively applied. 

Teams can do more than the sum of what the individual members could do working solo…IF they have appropriate tools for the task at hand.

Collaboration is Vital in Business

Peter Coppinger is the CEO of a company aptly named Teamwork, He tells the story of how he came to realize they needed to develop a teamwork tool.

In a complex business environment, nobody has all the answers. Collaboration with others inside and outside the company is vital to obtaining optimum results. Here’s a reading recommendation that elaborates on this concept. Benjamin Hardy and Dan Sullivan wrote Who not How. They explain that striving to learn HOW to do things can limit your productivity when there’s a WHO to do it more expertly. Hire the WHO and concentrate on your areas of expertise.

The members of a team must communicate with each other to do their work effectively.

On a worksite like the one in the picture, communication is face-to-face.

In a business environment, team members may be separated by thousands of miles. 

Technology Assists Collaboration

As Peter’s company grew, teams expanded internationally. They found that a real-time document management system was needed to keep everyone up to date.

They sampled all the software available and found the one that showed the most promise. Even it turned out to be hard and confusing to use. When it’s hard and confusing to use something, people tend not to use it. That results in people not being “in the loop” on important information.

New Solution Required!

Teamwork learned that other companies were experiencing similar frustration with the available technology. So, they saw a business opportunity. They developed a clearly defined set of requirements for Teamwork Spaces. Once they had that they turned the project over to an Irish development team to build it.

Coppinger was initially reluctant to let the work out of his own shop. However, he realized that collaboration is at the center of everything the company does. So farming out the development of the technology was the right thing to do. They made sure that the app developed by the Irish team was easy to use for people at all levels in the company, and for outside collaborators.

With their old system, people didn’t always keep up with information they needed to know. Sometimes management couldn’t actually tell who was up to date on that information. So they put the Required Reading feature front and center on the new dashboard.

Teamwork, living up to their name, is all about helping every team member contribute to the work they’re responsible for. When they found nothing on the market to make that happen, they built it! Sometimes you need to make your own tools. If you can sell them to others, so much the better!

A few key points from the article:

  • Teamwork is key to productivity.
  • Teams need tools (in this case, technology) to maximize their productivity.
  • When the right technology is not available, build it!
  • If others are suffering the same woes, sell the technology to them!

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 7:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or in a recording you can access on your time. 

Let’s Talk!

How’s the teamwork in your organization? Do the teams have the tools they need? Want to talk about it? Reply to this message or click here if you’d like to chat by Zoom on the 

phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on October 4, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

Collapse of Christianity? – Published 30 August 2021

Cannabis is Here to StayPublished 24 August 2021

Make Your Brain Younger!Published 16 August 2021

Find New |Joy in Relationships – Published 9 August 2021

 

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Blog Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Making Your Brain Younger!

Think the brain damage from a serious drug addiction is permanent? 

Here’s a guy who not only kicked the addiction. He became a neuroscientist. He has some valuable advice for us to help us improve our brain health, as he did.

https://images.unsplash.com/photo-1559757148-5c350d0d3c56?ixid=MnwxMjA3fDB8MHxzZWFyY2h8OXx8YnJhaW4lMjBhZ2UlMjBpbmRpY2F0b3JzfGVufDB8fDB8fA%3D%3D&ixlib=rb-1.2.1&auto=format&fit=crop&w=500&q=60

Brian Pennie kicked a heroin addiction and made his brain 10 years younger!

From Age 20 to age 35, Brian was consumed with a heroin addiction. His brain had developed into an anxiety machine. He points out that whatever we focus our minds on shapes our brains.

In October 2013, he experienced a horrible night and woke up to the fact that his brain could be re-shaped in a direction he chose. He doesn’t describe the “horrible night” in detail.

At that time he connected with the Whelan Lab at Trinity College Institute of Neuroscience in Dublin, Ireland. They calculate brain-predicted age (brainPAD scores) by analyzing the grey matter density of the brain. Brian’s article has some convincing images illustrating this.

From 2013, when he stopped using hard drugs, to 2018, Brian’s predicted brain age decreased to where it was 10 years below his chronological age. Brain age is a predictor of mortality risk, cognitive decline, increased risk of dementia, and quality of physical function.

How did he do this? Therein lies our story.

12 practices Brian used to reshape his brain and its focus:

  • Self-observation is a form of meditation that allows us to thoughtfully observe our thoughts, feelings, and bodily sensations without engaging with them. An example could be a lump in your throat or a tight chest. If you see these sensations as clouds in the sky that you observe from the blue sky around the clouds, you observe them without engaging. 

Brian reports that he still has anxiety feelings. Yet he’s able to observe them without engaging, through self-observation.

  • Seek questions, rather than answers; Brian has a list of 7 questions he asks himself in challenging situations:
  1. What part of this situation is under my control?
  2. What am I constantly avoiding? 
  3. What would my mentors think about this? 
  4. What would tomorrow-me think? 
  5. If I am saying yes to this, what am I saying no to?.
  6. Does this align with my values? 
  7. What’s the worst that’ll happen if I attempt this? 

He says these questions help him sort out his life when he feels stuck.

  • Remove (or reduce) “emotional hijackings”. Daniel Goleman defines these as the situation where your amygdala – the fear center of your brain – screams like a siren.
  • Focus on the present moment.
  • Tighten up sleep routines. He has several specific recommendations in this area.
  • Limit alcohol consumption.
  • Feed your brain with good quality brain food. Become a student of life and develop a growth mindset.
  • Use challenges as fuel for growth.
  • Lean toward your fears.
  • Life it up – bring joy, energy, and present moment awareness into encounters with others.
  • Listen to your heart.
  • Write a new story.

Some things he learned to avoid:

  • Difficult people.
  • Negative news.
  • Social media.

Brian discusses several of these points in significant detail. I recommend you read his article to get the full benefit;

Brian’s Takeaway from His Experience

What we repeatedly do defines our lives. These habitual behaviors determine how we think and feel, as well as affecting our outside world. Neuroscience shows these actions also change the shape of our brains.

When we bring positive habits into our lives, we change the age of our brains. We live longer, reduce the risk of dementia and cognitive decline, and we have superior physical function over those with an “older brain.”

When we change our habits, we change our brains. When we change our brains, we change our lives.

What would you do if you had a second chance at life? Having escaped from the depths of heroin addiction, Brian decided to design a program to show people how he did it. His FREE program is available here.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 7:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Want to talk about Brian Pennie’s experience and what it might mean for you or someone in your life? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Find New Joy in Relationships!

In this issue, we return to one of my favorite themes…

Relationships.

Why do I keep doing that? I believe relationships define our lives. There is no more important ingredient in life than joy in relationships.

Here are some ideas for improving this important aspect of your life.

Sean Kernan describes three key ways of improving your relationships.

Lunchtime at the clubhouse in the development where I live affords great people-watching opportunities. A friend and I often have lunch together a few times a week.

One of our regular observations is the rudeness we see at tables of several people. These people apparently choose to be in each other’s company. Yet they spend a majority of their time together paying no attention to each other as they poke away at their electronic devices. 

To me, this says, “I’d rather chat with my friend across town than converse with you, sitting next to me.” If that really is your preference, why not depart the group you’re in and go spend the time with the other friend?

Want to improve your relationships? Here’s a fertile opportunity. Turn off the notifications on your phone, put it in your pocket or purse, and pay rapt attention to the people you’re in physical company with. Save the electronic chatting for later.

As Sean points out we send a steady stream of signals to those around us. If we think carefully about the signals we send, and send better ones, the quality of our relationships will improve.

To me, the cell phone offenses I described are the most common and the most blatant indicators of disrespect.

With that said, here are some other ways you can show respect for those around you. These are the ones Sean focuses on; I’ll bet you and I could sit down for 15 minutes and easily add 100/+ items to the list.

  • Be present! Stand or sit up straight, look the other person in the eye, and pay attention to what they’re saying. Then respond thoughtfully. This says, “I honor and respect you and your ideas.”
  • Put your phone away. I’ve already said more than enough about this.
  • Make space in the world for others. Share space! Take turns! Invite others to save time and steps, especially when it’s no inconvenience to you. Have a basketful in a grocery checkout line, and someone comes along behind you with one loaf of bread? Your delay by inviting them to go ahead will be unnoticeable. If they have to wait for you to check out, they’ll be delayed by several minutes or more. And they’ll be at least a little annoyed by your insensitivity.

If you want a pleasanter, more productive life, it goes without saying that you want better relationships. Here are some excellent ways to accomplish that.

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Week!

Eric Lofholm is my friend, mentor and sales coach. He hosts a 30-minute motivational call every Thursday (recently changed from daily).  The call is at 8:30 AM Pacific time. Register for it here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

I challenge you to make a list of 100 or more ways you can send signals of respect to those you interact with. Let’s talk about that – it’s one of my favorite topics. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you go to a networking event. You’re amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform gives you this kind of exposure to your market. These are the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value. We get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market.

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to remove clients’ pain.)

  • LinkedIn has 740 million members. We find the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people by yourself, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again!
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Want new ways to engage your prospects and clients? Unity Copywriting writes the materials that help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

How Do You Start Your Day?

If you follow any self-help advice, you’ve surely found lots of suggestions for morning routines. How you start your day has a huge effect on how you feel for the entire day. And how productive you are. 

Ideally for most people, preparation for this morning began last night!

Much of what’s been said about morning routines would have you believe everyone should follow a fixed set of rules. I may have even been a little guilty of that myself.

As with most things in life, one size doesn’t fit all. Read on for some unique approaches to starting one’s day. Maybe one of them resonates with you. I think the most important thing is that you have a morning routine. Waking up wondering what you should do first seldom works out well.

Read on for some unique morning routines.

an image of lemon tea as way on how you start your day

Katie E. Lawrence owns Masterpieces in Progress and is studying Human Sciences at Auburn University. She’s identified six unique morning routines that fly in the face of conventional wisdom from many coaches.

Ed Catmull reads the news over breakfast. I do too, but my breakfast is after 2-3 hours of work and an exercise routine. In his case it’s first thing in the morning. Most coaches recommend no early morning input other than pure inspirational stuff. Apparently it works for him.

Oprah Winfrey spends much more time and energy on spiritual input than many. For her that’s extremely important and beneficial. I too find a spiritual connection very important, though I’m not religious, and have a little more varied approach to mornings.

Mark Cuban reads email as part of his jumping right into business when he wakes up. Very unusual, and again quite different from most recommendations. Works for him!

Mark Sisson reads and works crossword puzzles! Crossword puzzles and reading are very important for me too. I do most tf that sort of thing in the evening. Crossword puzzles are pure recreation for me, though I’m sure there’s some value in the mental exercise.

Most of these routines are quite different from what most coaches would prescribe as ideal. Perhaps one of these ideas resonates with you. Or perhaps you follow convention more. Whatever gives you an energy boost so you can start work with enthusiasm, intention and commitment is what you should do.

The only advice I’ve never heard of is to get up and wonder “What should I do first?”

Note: Archived issues of The Unity Community are available here. Search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

What’s your scheme for getting started in the morning? Conventional, or not so much? Want to talk about it? Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Do You Know Someone Who’d Like This?

Forward it to them with the FORWARD feature in your email program. 

Did someone forward this to you? Would you like to subscribe (free)? Send me your email address and tell me you’d like to subscribe.

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

Should You Tell People About Your Goals?

This week we again visit Dr. Benjamin Hardy, discussing how to make your goals more compelling for you.

Tell people about them! Not to encourage their comments, but to inspire you to strive harder to achieve them.

In keeping with his advice, mine are listed in this article.

Should You Tell People About Your Goals?

Benjamin Hardy holds a Ph.D. in organizational psychology. He’s also the author of Personality Isn’t Permanent and several other books exploring personality evolution. He knows what he’s talking about!

Ben makes a strong case for advertising your goals to your network for your own encouragement. It’ll make their pursuit more compelling for you, since it’s human nature to want our actions to align with our words. 

Always remember that others’ opinions of your goals are unimportant to you. That is, unless they come from a coach whose help you’re seeking.

Recently, as I’ve become a little more forthcoming with my goals, I’ve shared some of them with people close to me. 

After listening to Ben Hardy’s exhortation, I believe sharing my goals with all of you could be life-changing for me. I beg your indulgence while I devote this issue to my own self-improvement.

Here are my goals. I read them aloud every night before I go to bed, and rewrite first thing every morning. (Actually, the fourth thing, after a cold shower, 20 oz. water for dehydration, and some wake-up stretches.) The point is I do this before starting the day’s business activities. 

You may find this list interesting, or not. Perhaps the list can offer you a useful pattern, if you haven’t been habitually listing your goals.

My guiding mission: 

To contribute positively to every transaction and relationship I participate in. 

My keystone goal (the one that enables most of the others): 

I earn/receive $20,000/+/month and, by the end of 2021, I accumulate 100 oz. gold/+, with ease. In my life, I accumulate net worth of $5MM/+ w/ease.

In addition, by the end of 2021:

  1. I establish a positive, loving relationship with my daughter Tara, with ease.
  2. I pay off CC debt, with ease.
  3. I write regularly for 3/+ clients, with ease.
  4. I weigh 190#/-, with ease.
  5. I play golf to a  handicap of 15/-, with ease.
  6. I support the LEC* HOA Board in reducing dues to $150/-/month, with ease.
  7. I entertain 1/+ groups of family and friends in LEC*, with ease.

LEC*: La Estancia de Cafayate. The lovely community in northwest Argentina where I make my home.

My 3-year vivid vision:

I’m debt-free!

I live comfortably in my own home, where I easily entertain my family and friends, including my visitors who come to check out my delightful life in Argentina.

When the mood strikes, I explore the local area in my truck. When I want to travel further, I fly to the destination I choose, often with family and friends.

My writing is more enjoyable than ever, since I’m fulfilling the needs of my clients and partners, who pay me well.

I invest a portion of my wealth in assets which offer me security against a financial collapse, additional income, and value to pass along to my heirs.

It’s my hope that this message inspires you to be more intentional about your goal setting and achievement efforts.

Note: Archived issues of The Unity Community are available here. You can search that page for keywords representing your particular interest. Most of the articles offer suggestions for ways of improving business and personal relationships. Keep in mind that business is done by…people. Every business concern is essentially an inter-personal concern. 

A “Shot in the Arm” Every Day!

My friend, mentor and sales coach, Eric Lofholm, hosts a 15-minute motivational call every business day and a few holidays. The call is at 7:45 AM Pacific time. Register for the call here. You’ll find instructions on how to join the call on Facebook, Zoom, by phone, or later in a recording. 

Let’s Talk!

Have you defined goals for your life and business? Are they written? Do you revisit them, write them and recite them every day? What do you think of Ben Hardy’s “future self” ideas? This is one of my favorite topics. Reply to this message or click here if you’d like to chat on the phone.

Do you like The Unity Community?

Do you find value in the articles?

What’s good about it?

What would make it even more valuable for you? 

Suggestions for topics in future issues? Do you have something you’d like to contribute? It can be your work…or someone else’s. I’ll give you and the author ample credit for your contribution if I use it.

Your thoughts, suggestions and comments are always welcome. Reply to this message, or go here if you’d like to chat on the phone or Zoom. 

Get too Much Email?

Today’s issue is going to all my subscribers. If you’re among my monthly subscribers, you’ll receive your next issue on August 2, 2021.

If the monthly schedule suits you better, just reply to this message with the word “MONTHLY” in the message or subject line. If you elect that option, you can still check out the weekly issues at your convenience here. Since your last monthly issue, we’ve discussed:

What’s the Best Investment You Can Make? – Published 28 June 2021.
Do Less To Accomplish More! – Published 21 June 2021
Vulnerability = The Greatest Courage! – Published 14 June 2021

Want to Do More Business?

Suppose you went to a networking event and were amazed to find all your ideal prospects waiting to talk with you.

Our Business Accelerator Platform can give you this kind of exposure to your market – the people you want to help!

We find your ideal client prospects and start conversations with them. Then we communicate your value and get them to schedule appointments with you…all on autopilot. This can happen for you! Learn how here.  

When you join Smart Money Network’s Business Accelerator Platform, we:

  • Optimize your LinkedIn Profile Page so it better attracts people in your market. 

(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients’ lives better, it’s rare! Most describe the merchant’s qualifications and expertise. They say little about what he/she does to eliminate clients’ pain.)

  • Search LinkedIn’s 740 million members for the few thousand who match your ideal client profile. You define your best prospect for us. Then we go find them.

(Even if you can find these people manually, it will take hours away from your work with your current clients.)

  • Invite about 100 of these best prospects every week to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.

(Typically 15% or more. Currently, over 25% of those I invite are connecting!)

  • Deliver something of value to them from you, and then do it again! 
  • Begin a “drip campaign” of carefully timed messages, providing more value. These messages give…give… give…and then ask. No pitches!

All of these messages come from you personally. We want and expect your input in developing them…unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We’re always ready to talk with you about improving your messaging.

See a “hot” prospect you want to engage with your unique message? Take over the exchange manually!

Click here to learn how you can put this program to work for YOU!

Would You Like to Publish a Newsletter 

Like This One?

Unity Copywriting can help you with newsletters or other materials to engage your prospects and clients. We help you stay top of their minds.  Let’s discuss how these materials can help you with your marketing!

What’s the Best Investment You Can Make?

Want to have a better life? Who doesn’t? Maybe a masochist, but most of us strive to improve our lives. I hope you’re among those who do.

The pastimes that occupy many people’s leisure time, and probably some of their ideally productive time, produce nothing more than momentary highs or, when the communication is negative, lows. Unfortunately, the lows probably last longer than the highs! Most of the “relationships” people pursue on Facebook, Instagram, and Twitter are fleeting and meaningless.

Read on to discover a better way, and the best investment you can make in your future!

the Best Investment You Can Make like a white flower

Jason Gutierrez has some great ideas for making life better. They all have elements of doing enjoyable things. However, none of them are about spending time doing the things many people do for “enjoyment.”

What’s the most important relationship you can build? The relationship with yourself! When you’ve accomplished that, pursue relationships with those you can collaborate with to mutual benefit.

Searching for the latter of these without the intimate knowledge of who you are will almost surely be futile. Even if you stumble on the right collaborations, you’re likely not to recognize them.Enough words from me! I suggest you check out Jason’s article, where he laments reaching his thirties before discovering the truths he reveals. Many of us can rejoice in learning them much later in life. They have great value whenever you discover them. I hope you find them when you’re 18 years old, or even younger. If you discover them when you’re 70, 80, 90, or 100, great – they’ll improve the rest of your life!